Director, Strategic Partnerships

At Valpak Clipp, the
Director, Strategic Partnerships
serves a critical role as the central connector between client brand leadership, national sales efforts, and local market execution.
This role is responsible for driving revenue growth across multi-location and franchise brands by bridging centralized (national) and decentralized (local) buying models. While much of the execution occurs within the mid-tier/strategic account space, this role ensures alignment and continuity across all levels—whether opportunities originate from national partnerships or local market activity.
The Director translates corporate strategy into scalable local execution, mobilizes the sales organization, and ensures seamless coordination across the entire brand ecosystem.
Key Responsibilities
Corporate Relationship Leadership

• Serve as the primary liaison to corporate marketing leaders (CMOs, VPs of Marketing, Brand Directors) at franchise groups
• Align on brand strategy, campaign priorities, and growth initiatives
• Position Valpak Clipp as a strategic, scalable partner across both national and local efforts

Bridge our Buying Models (National + Local)

• Act as the connective layer between national (centralized) buys and local (decentralized) execution
• Support hybrid models where national agreements unlock or accelerate local market participation
• Ensure continuity when opportunities originate from either national or local channels
• Partner with National Sales to extend corporate relationships into full network activation

Brand Strategy & Scalable Execution

• Translate corporate strategy into clear, executable programs for local markets
• Develop playbooks that drive consistency across franchisees or multi-location operators
• Align creative, messaging, offers, and targeting with brand standards
• Enable repeatable, scalable execution across markets

Sales Mobilization & Enablement

• Partner with SVPs, RVPs, and local sales teams to activate brand opportunities
• Provide clear direction, positioning, and tools to drive local success
• Create visibility and accountability across regions for brand performance
• Ensure field execution aligns with corporate expectations and strategy

Operational Coordination

• Oversee coordination of creative assets, approvals, and brand compliance
• Maintain franchisee/location data, contacts, and engagement tracking
• Remove friction between corporate, national, and local workflows
• Ensure speed, consistency, and quality of execution

Revenue Growth & Performance Ownership

• Own aggregate revenue performance across assigned brands
• Drive penetration, frequency, and expansion across the network
• Identify opportunities to layer national + local revenue streams
• Lead performance reviews with internal leadership and external partners

Qualifications

• 7–10+ years of experience in sales, account management, or marketing strategy
• Experience working with franchise systems, multi-location brands, or distributed buying models strongly preferred
• Proven ability to influence both corporate executives and field sales teams
• Strong commercial acumen with a track record of driving revenue growth
• Highly organized with the ability to manage complex, multi-market initiatives
• Ability to operate across national, regional, and local levels simultaneously
• Excellent communication and cross-functional leadership skills

Compensation Structure

• Base salary + performance-based bonus
• Bonus tied to total brand revenue growth, including both centralized and decentralized contributions

What Success Looks Like

• Seamless alignment between national partnerships and local execution
• Increased total brand revenue across both centralized and decentralized channels
• High adoption across franchisees or multi-location operators
• Consistent, scalable programs that drive measurable ROI
• Strong internal alignment across National Sales, Strategic Accounts, and Local Sales