Marketing Agency Content Writer

Objective

To support clients by taking over content creation across web, SEO, and brochures, while maintaining high-quality, conversion-focused content.

Profile Overview

This client is a small, fast-moving agency serving a diverse client base across industries including manufacturing, home services, and nonprofits. They require a versatile, generalist writer who can adapt tone, style, and messaging across multiple verticals.

The ideal candidate is skilled in SEO website copy, blog writing, and marketing collateral (e.g., brochures, guides), with a strong emphasis on sales-driven, conversion-focused content. The writer should be comfortable working from structured briefs and integrating into an existing, linear workflow.

Scope

• Estimated 10 hours per week to start (45 hours/month), with potential to scale
• Timeline: May

Responsibilities

• Write SEO-optimized website copy
• Produce blog content aligned with SEO strategies
• Develop marketing collateral, including brochures and guides (short- and long-form)
• Translate briefs into clear, compelling, and brand-aligned content
• Collaborate with internal stakeholders when needed (especially for larger web projects)
• Conduct interviews or discussions for more complex projects (e.g., full websites)
• Ensure all deliverables are conversion-focused and marketing-driven
• Use AI tools as needed for efficiency, while ensuring final output is fully humanized

Skills and Qualifications

• Proven experience in SEO writing, website copy, and marketing content
• Strong ability to write for conversion and sales-focused messaging
• Comfortable working across multiple industries and tones
• Ability to follow structured briefs and content strategy
• Experience with AI-assisted writing tools, with strong editing and refinement skills
• Background in marketing, communications, journalism, or equivalent experience preferred
• Ability to balance creative and strategic writing

About Client

Client is a boutique agency based in South Bend, Indiana, offering services across web, design, and studio production. The team operates with a streamlined, collaborative workflow and serves a wide variety of industries, requiring adaptable and high-quality content across all client engagements.