Web & SEO Specialist

About the Company

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commits itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are:
Bold, Authentic, Purposeful and Inspired

Our People are not:
Perfect, Traditional, Complacent or Cautious

About the Role

We are looking for a Web & SEO Specialist who lives at the intersection of SEO/GEO, content marketing, and brand storytelling. You will be responsible for our global website and subdomains, ensuring they are not only beautiful and functional but also high-converting engines for growth and brand awareness. You will develop our inbound content engine, staying ahead of the curve by developing and evolving our SEO strategy into the era of generative engine optimization (GEO) and AI overviews (AIOs).

Key Responsibilities

- Website Strategy & CRO:
Lead the end-to-end refresh and evolution of the Cover Genius website. Execute a rigorous A/B testing roadmap to improve conversion rates and optimize for engagement and lead capture.
- SEO and GEO Strategy:
Build a strategy moving beyond traditional keywords into Generative Engine Optimization (GEO) and AI Overviews (AIO). Research and produce high-impact content including blogs, guides, and pillar pages.
- Video Integration:
Champion short-form video content as a tool for both social engagement and SEO/AIO reach.
- Analytics and Inbound Marketing:
Own reporting for all organic inbound channels using Google Analytics, HubSpot, and Search Console. Refine our understanding of how organic content contributes to the sales pipeline.

What you will bring

- Experience:
5+ years in digital marketing, web management, or growth marketing, ideally within B2B SaaS, FinTech, or Insurtech.
- Web Proficiency:
Experience with CMS platforms (HubSpot, WordPress, or Webflow) and a solid understanding of UI/UX principles.
- CRO Mindset:
Proven track record of running A/B tests (using tools like Optimizely, VWO, or Hotjar) that resulted in measurable conversion lifts.
- SEO/AI Savvy:
Understanding of how LLMs are changing the landscape. Familiar with tools like Screaming Frog, SEMRush, and ahrefs.
- Creative Execution:
Strong copywriting skills with the ability to turn complex concepts into engaging short or long-form content.
- Platform Knowledge:
Native-level understanding of LinkedIn and Reddit algorithms.

Why Cover Genius?

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that.

- Flexible Work Environment:
Our teams are hybrid.
We work from home on Wednesday and Thursday and attend the office on Monday, Tuesday and Friday.
- Flexible PTO:
Taking time out is important for our teams to enjoy life and stay fresh.
- Employee Stock Options:
We want our people to share in our success and reward contribution with ownership.
- Social Initiatives:
Our CG Gives programs enable us to all become philanthropists. Pictures speak a thousand words!

Sound interesting?
If you think you have the best composition of the above, send us your resume and let's chat!

*\*Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination or harassment due to race, national origin, gender, sexual orientation, protected veteran status, disability, age, or any other legally protected status.*

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The cash compensation for this role is $100,000+ (pending experience)