Growth Marketing & Ecommerce Manager
About Everist
Everist is redefining the future of hair and body care with concentrated, high-performance formulations and a strong commitment to sustainability. We are a brand built on innovation, storytelling, and community and we’re entering our next phase of growth.
We're looking for a sharp, data-driven Growth Marketing & Ecommerce Manager to own our digital growth engine and help scale the brand to its next chapter.
The Role
This is an important role at the heart of Everist's growth strategy. You'll own performance marketing, ecommerce, email, and retention — driving customer acquisition, improving conversion, and maximizing lifetime value across our DTC channels.
You're not just a supporter of growth initiatives — you lead them. You bring strategic thinking to channel investment decisions, set the testing agenda, and translate data into clear action. At the same time, you're not above the work. In a lean, high-velocity team, you'll be hands-on across all of it.
What You'll Own
*Performance Marketing*
- Own the strategy and day-to-day execution of paid campaigns across Meta, TikTok, and Google — managing budgets, pacing, and optimization with a clear eye on CAC and ROAS.
- Lead creative testing strategy in partnership with the brand team, developing hypotheses, running experiments, and scaling what works.
- Work closely with the brand team to launch and scale TikTok Shop as a new channel.
- Identify and build the case for new paid channels to diversify acquisition and reduce platform dependency.
- Manage agency or contractor relationships where relevant, setting clear KPIs and holding partners accountable to performance.
*Ecommerce Site & Merchandising*
- Own the DTC Shopify site experience — overseeing product merchandising, content accuracy, and site health to ensure a seamless customer journey.
- Lead conversion rate optimization efforts, developing and prioritizing a testing roadmap across landing pages, PDPs, and checkout.
- Analyze ecommerce performance data and translate insights into clear action plans to improve key metrics including conversion rate, AOV, and add-to-cart rate.
*Email, SMS & Retention*
- Support Everist’s email and SMS marketing program
- Own retention and loyalty marketing initiatives including subscription programs, referral programs and win-back campaigns.
*Analytics & Reporting*
- Own weekly and monthly performance reporting, clearly communicating results, trends, and recommendations to the team.
- Bring a structured test-and-learn approach to the role — you design experiments, document learnings, and build institutional knowledge over time.
*SEO / AEO & Organic Growth*
- Lead SEO and Answer Engine Optimization best practices across the DTC site, overseeing content updates and on-page optimizations to improve organic visibility.
- Stay ahead of platform algorithm changes and emerging capabilities, bringing proactive recommendations to the team.
*Trend Spotting & Innovation*
- Stay current on ecommerce, performance marketing, and DTC trends, bringing new testing opportunities and platform updates to the team.
- Actively monitor the competitive landscape and identify opportunities to differentiate Everist's digital presence.
Who You Are
- 3–5 years of experience in growth marketing, performance marketing, or ecommerce — ideally at a DTC or CPG brand (beauty or personal care a strong plus).
- Proven hands-on experience owning Meta and TikTok paid campaigns with meaningful budgets and clear performance accountability.
- Deep working knowledge of Shopify, including site merchandising, product management, and CRO fundamentals.
- Highly proficient in Klaviyo — you've built flows, run campaigns, and know how to use segmentation to drive results.
- Strongly analytical — you're comfortable owning numbers, building reports, and making data-informed investment decisions.
- Experience managing agency or contractor relationships with clear KPIs and accountability.
- Entrepreneurial self-starter who thrives in a fast-moving, lean environment — you spot what needs doing and do it.
- Strong project manager who can run multiple workstreams simultaneously without losing attention to detail.