Multimedia Brand Designer

About Us: Obsidian Group Inc. is a management company focused on developing, marketing, and managing hospitality and real estate interests. We are one of Canada’s leading, fastest growing and most progressive hospitality companies. We love hospitality, and as a restaurant Franchisor, we are rapidly growing our restaurant outlets across Canada.

Key Responsibilities

• Lead the entire visual design process — from concept development to final handoff — for marketing campaigns, digital assets, menus, and promotional materials across all restaurant brands.
• Conceptualize and execute original design ideas, imagery, and user interfaces that enhance simplicity, usability, and guest engagement across print and digital media.
• Leverage AI platforms such as Claude, Adobe Firefly, Midjourney, and Figma AI to ideate, generate, and refine content, imagery, layouts, and written copy efficiently.
• Maintain and update WordPress websites used as brand CRMs and marketing hubs, applying strong knowledge of CMS architecture, HTML/CSS/JavaScript, and modern plug-in solutions.
• Create wireframes, user flows, storyboards, and prototypes to communicate digital structure and functionality for brand websites and campaign pages.
• Prepare and present design deliverables at all stages to peers, marketing leadership, and executive stakeholders for feedback and alignment.
• Execute print production tasks, from developing ready-to-print artwork to coordinating with external vendors and printers to maintain brand precision.
• Assist in managing project timelines, budgets, and agency integrations, ensuring efficient implementation across all restaurant locations.
• Collaborate closely with Marketing Managers and Operations teams to bring campaigns to life across menus, in-store displays, digital screens, social content, and advertising materials.
• Design high-quality creative assets for multi-location restaurant environments: menus, window displays, POS, social media content, billboards, retail packaging, custom artwork, and internal brand documents.
• Adopt automation and generative AI workflows to reduce repetitive design tasks, accelerate iteration, and increase creative output without sacrificing quality.
• Establish and maintain brand consistency across all visual touchpoints while exploring innovative ways to evolve each concept’s look and feel.
• Stay current on emerging design and technology trends, including generative design, AR/VR visualization, and interactive content integration within hospitality marketing.
• Contribute actively to creative strategy sessions, bringing AI-driven insights and new design methodologies that future-proof our brand identity and marketing approach.
• Promote design best practices and standards, ensuring all assets align with brand guidelines, accessibility principles, and performance metrics for web and digital experiences.
• Support cross-functional collaboration with digital marketers, copywriters, and franchise development teams to align design execution with business goals.
• Perform other creative tasks as assigned, contributing to the overall innovation and visual identity of the organization.

Qualifications

• Must have experience with Web and Graphic Design.

Job Types: Full-time, Permanent

Pay: $60,000.00 per year

Benefits:

• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off

Work Location: In person