Data Analyst - Direct to Consumer Digital Analytics (DCP)

Overview
Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
HYBRID:
Qualified candidates must live within a 180-mile radius of a hub location listed below and should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
HUB LOCATIONS:
Bloomington, IL; Dunwoody, GA; Richardson, TX; or Tempe, AZ
SPONSORSHIP: Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
Responsibilities
State Farm is seeking a seasoned direct to consumer digital marketing data expert to serve as a Data Analyst for the Digital Channel Performance team. Our Digital Channel Performance team executes digital acquisition marketing strategies across paid, owned, earned, and content channels and looks to drive profitable digital growth while enabling seamless Human + Digital orchestration.
As a Data Analyst in Digital Channel Performance, you will:

• Responsible for supporting the coordination, prioritization, and delivery of digital initiatives, as well as reporting and measurement of results
• Collects inputs, measures outcomes, and reports Key Performance Indicators
• Communicates and partners with business owners necessary for digital operations and business performance
• Sets goals, provides estimates and tracks performance to goals
• Supports Product managers, Project Managers and Initiative Owners in execution of duties by providing insights and developing recommendations through data
• Utilizes analytical and quantitative skills by using data and metrics to test theories confirm assumptions, generate insights/recommendations, and measure success
• Drives and influences business decisions based on metrics and data
• Creates reports and dashboards using Tableau or similar tools
• Identifies and captures data for tracking with Enterprise Technology partners
• Utilizes testing experience A/B testing, configuring testing tools (with Enterprise Technology), reading/interpreting statistical results, and conducting pre- and post-analysis

Qualifications

• Moderate proficiency in SQL with basic knowledge in another programming language such as Python or R.
• Experience in a web-based monitoring platforms such as Google Analytics or Adobe Analytics.
• Proficiency managing complex data sources, including ETL across multiple sources and intense data verification
• Enthusiastically driven by Data and Analytics.
• Proven ability to thrive within a fast paced, changing environment.
• Direct to Consumer digital marketing experience preferred.
• Bachelors in a quantitative field (marketing, business analytics, economics, computer science, finance, etc.) preferred

Our Benefits
Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $97,000 - $142,000

• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience

• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our
State Farm Careers
page for more information on our
benefits
,
locations
, and the
hiring process
of joining the State Farm team!