Marketing Manager, Retail Solutions

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Reporting to the Director of Growth Marketing, the Marketing Manager is responsible for leading and shaping client-focused, innovative and impactful marketing strategies for Sun Life’s retail channels that deliver on business objectives. We are seeking a highly motivated strategic thinker with a track record of making a measurable difference to business outcomes through innovative marketing experience.
What will you do?

• Lead the development of annual and quarterly marketing objectives and key result targets by providing ideas and marketing solutions that align current marketing approaches with our understanding of client and advisor needs and behaviour.
• Build and maintain relationships within Marketing and with key business partners to own the identification of client and business problems and root causes that marketing strategies can measurably address.
• Proactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned media, that drive leads and sales.
• Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures).
• Collaborate effectively with stakeholders to produce best-in-class effective marketing outputs.
• Direct creative and content teams on content themes, communication strategies and program plans to deploy via electronic, web, print or video media.
• Report on program or campaign successes with relevant data, insights and benchmarks.
• Drive alignment and accountability across stakeholders and business partners, including adherence to key messages and positioning and Sun Life brand standards.
• Think strategically, while being willing and able to roll up your sleeves to support the implementation of integrated marketing programs from conception through to completion.

What do you need to succeed?

• Proven experience leading and developing marketing teams, with demonstrated ability to influence cross-functional teams and senior stakeholders.
• Minimum of eight to ten years of progressive marketing experience with proven abilities in digital marketing.
• University or college degree in Marketing, Business or Communications.
• Strong partnering approach to build and maintain relationships within Marketing and with key business partners.
• Experience developing effective marketing strategies that drive measurable results through creative marketing ideas and solutions based on client and advisor insight.
• Proven ability to interpret and apply data and insights about client and advisor journeys to identify marketing and business opportunities, track and report marketing effectiveness metrics.
• Ability to collaborate effectively within an interdependent environment.
• Experience leading digital marketing campaigns and initiatives.
• Experience presenting to or partnering with senior leadership on marketing strategy and results.
• Experience working in an agile environment.
• Experience with Lean continuous improvement discipline.
• Knowledge of financial services industry, clients, products, services, distribution channels.

What’s in it for you?

• Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• A friendly, collaborative and inclusive culture.
• Visibility into enterprise marketing strategy and leadership growth opportunities.
• Joining a reputable organization with over 150 years of history.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.
We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range:
80,000/80 000 - 128,000/128 000
Job Category:
Marketing
Posting End Date:
06/05/2026