Digital Marketing Manager, Paid Acquisition

About Trek Health

Trek Health is the financial intelligence platform for healthcare providers, built to turn price transparency data into measurable revenue outcomes. We help finance, managed care, and payer relations teams benchmark performance, identify underpayments, and approach negotiations with a defensible, data-driven strategy.

Role Overview

We’re hiring a Digital Marketing Manager to own and scale Trek Health’s paid acquisition engine. This role is responsible for driving qualified pipeline from paid channels, with a focus on high-intent, high-value accounts across provider organizations. You will manage strategy, execution, and performance across search, social, and emerging paid channels, ensuring every dollar spent is tied to revenue impact.

Key Responsibilities

• Own paid acquisition strategy across Google, LinkedIn, and Meta with a focus on pipeline generation and CAC efficiency
• Build and optimize campaigns across search, retargeting, ABM, and competitor-focused initiatives
• Translate ICP and buyer insights into high-converting ad creative and landing page experiences
• Continuously test messaging, audiences, and channels to improve conversion rates and cost efficiency
• Partner with sales and BDR teams to align paid efforts with active opportunities, renewals, and target accounts
• Manage budgets, pacing, and forecasting to hit pipeline and revenue targets
• Analyze campaign performance and report on impact across key metrics including CPL, CAC, and pipeline contribution
• Identify and launch new paid channels and experiments to expand reach and improve efficiency

Qualifications

• 4+ years of experience in B2B digital marketing with a strong focus on paid media
• Proven track record of driving pipeline and revenue through paid channels in a complex sales environment
• Deep expertise in Google Ads, LinkedIn Ads, and paid social strategy
• Experience supporting ABM and targeting high-value enterprise accounts
• Strong analytical skills with the ability to tie campaign performance to revenue outcomes
• Familiarity with Salesforce, Pardot (Account Engagement), and sales engagement tools
• Ability to operate both strategically and tactically in a fast-paced environment

What Success Looks Like

• Paid channels consistently generate high-quality pipeline aligned to ICP accounts
• Measurable improvements in conversion rates, cost efficiency, and pipeline contribution
• Strong alignment between marketing, sales, and revenue outcomes
• A scalable paid acquisition engine that supports Trek’s growth across core solutions including Price Intelligence, Contract Intelligence, and OpenPayer

Compensation

• Base Salary: $110,000 – $135,000
• Variable Bonus: 10% tied to pipeline generation, CAC efficiency, and revenue impact
• Equity and additional compensation may be included as part of the total package
• Health, vision, dental, and life insurance
• Unlimited PTO