Head of Growth Marketing
Marketing
Remote
Full-time
Own how job seekers discover, try, and pay for RiseMe. You'll set the marketing strategy, sharpen our positioning and messaging, and build distribution across free channels (SEO, social, community, partnerships, email) and paid ones (search, social, creators). This is a hands-on, founding role: you'll write the plan and ship the work, measure what moves sign-ups and Pro conversions, and grow the team as the channels prove out.
Requirements
- •6+ years in growth, performance, or product marketing, with a track record of growing sign-ups or revenue for a consumer or prosumer product
- •Built a marketing strategy and messaging from scratch: audience segments, positioning against competitors, and a clear value story for each
- •Hands-on with free channels (SEO and content, social, community, lifecycle email) and paid acquisition (Google, Meta, LinkedIn, or creator programs), including budget allocation by CAC and payback
- •Rigorous with measurement: funnel analytics, attribution, experiment design, and turning results into the next quarter's priorities
- •Strong writer who can translate product value into landing pages, ads, emails, and posts that sound credible to job seekers
- •Works closely with founders, product, and design; comfortable owning goals and reporting progress to leadership
Nice to Have
- •Experience in career tech, HR tech, edtech, or another job-seeker or student audience
- •Launched or scaled an AI or SaaS product from early traction to a repeatable acquisition engine
- •Short-form video and creator partnerships (scripts, briefs, coordinating UGC)
- •Programmatic SEO, referral or ambassador programs, and campus or community partnerships
- •PR and founder visibility: launches, announcements, and media outreach