YouTube Data Analyst

9 Story is a boutique entertainment firm with a deep knowledge of the kids and family production and distribution business. We are known for our best-in-class kid content across key digital platforms (streaming, YouTube, social, etc.) and linear platforms (Nick, Disney, BBC, CBC, etc.)

This role is an ideal position for someone who loves children’s entertainment; is data savvy; understands the digital space; and wants to help 9 Story carve a new path (learn, inform, take calculated risks, try new approaches)

.
You will be joining a fast-developing digital discipline at 9 Story, where your remit will include; the optimization of our existing YouTube channels, having a voice into when and how to launch new YouTube channels for new content, keeping the company up to speed on overall digital trends (YT, Social, Distribution) and exploring white-space opportunities/gaps in our strateg

y.
Reporting to: Senior Director of Digital Content and Product

ion
Purpose: Why you’re here at Brown Bag F

ilms
To identify trends, conduct audits and collect insights on competitive brands to inform strategic decision-making through consistent and granular management and synthetization of the Tubular Data Analytics System. This also includes tracking and reporting 9 Story’s digital channels to assess the performance of our own proper

ties.
Delivery: What you p

roduce
• Monthly analytics reports with key metrics organized in a readable format (tables and visualiz

ations)• Business and brand reviews conducted on a monthly and/or quarterly basis to help teams assess the state and health of ope

rations• Year-over-year data

reports• Competitive stats to compare against 9 Story’s owned & operated c

hannels• Ad hoc reports to evaluate trends and pro

perties• Field and answer questions on a daily basis regarding analytics/a

ctivity• Daily management of Tubular relationship and rep

orting.
Measurements: How we me

asure it
• Accuracy, timeliness and relevance of

reporting• Successfully conducting thorou

gh audits• Providing educated assumptions and results based on accu

rate data• Feedback from associated teams, including digital, franchise and m

arketing.
Key Responsibilities - What you are regularly responsible

for doing:
• Mining and optimizing data dashboards both on Tubular software as well as other social

platforms:• Tailoring and maintaining analytics dashboard to regularly track relevant data to strengthen our YouTub

e portfolio• Identifying competitive sets for major brands to establish benchmarks and evaluate based on key metrics, such as viewership, average view durations, CPMs, geography, demogra

phics, etc.• Standardizing collected data for ease of access by other key s

takeholders• Working with digital team to create and communicate action plans to craft strategies based o

n findings.• Highlighting and reporting overall digital trends to enable key stakeholders’ decis

ion making:• Conducting analyses of audience viewing habits and behavior to inform content production and marketing – what does the organization need to know? What’s changing? What does the future

look like?• Collecting historical YouTube data to understand growth trajectory of key competitors to inform brand building

timelines.• Exploring white-space opportunities/gaps in I

P strategy:• Identifying what have key competitors done

that worked• Providing key data points to inform Franchise in their platform laun

ch strategy• Conducting research in order to evaluate IP for potential acquisitions and/or distribution opp

ortunities.• Parsing through data to create bespoke reports and visualizations wh

ere needed.• Day-to-day management of relationship with Tubular to optimize p

**artnership.
Key**

RequirementsThings that help you do your job (what is essential & what i

s desirable

)
• Knowledgeo Knowledge and understanding of key perform

ance metrics.o Knowledge of the Tubular system and/or analytic

s dashboards.o Knowledge of YouTube

CMS platform.o An understanding of the Entertainment/Me

dia industry

.
• Experienceo Experience with Tubu

lar analytics.o Experience with YouTube Analytics and/or other social media dashboards on

a daily basis.o Experience in film/TV production or digital medi

a (desirable).
• T

echnical Skillso Proficiency with Excel

and PowerPoint.o Strong mathe

matical skills.o Proficiency in preparing reports and illust

rating metrics.
• Behavior

s (Competencies)o Analytically savvy with a strong acumen for uncovering trends and

growth patterns.o Accuracy and atte

ntion to detail.o Ability to summarize and synthesize data into an easy to

consume format.o Possess outstanding problem-solving skills and enjoys working in a challenging, fast-pa

ced environment.o Excellent communication and pres

entation skills.o Works well collaborating across teams (marketing, fran

chise, digital).o Analyzes and interprets new information and situati

ons effectively.o Strong organizational skills and ability to handle multiple requests in or

der of priority.
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Why work with us?
Perks! Perks! Perks! Not only is 9 Story Media an amazing place full of artists, animators and creators from all corners of the industry, but we focus on helping staff grow and develop in their careers and make them long time team members. Along with a great work environment we offer first-rate health + dental benefits, summer hours, paid Health and Wellness Days, vacation periods that multiply with tenure, and more! We may love animation, but we love our e

mployees even more!
Our Toronto office can be found in the cool and trendy Liberty Village with over 200 artists working on award winning animated children’s content. You will benefit from a competitive compensation package, interesting work, and a fun/supporti

ve work environment.
We thank all applicants for their interest, however, only those selected for an intervi

ew will be contacted.
9 Story Media takes diversity and inclusion seriously and we are committed to ensuring equity in the recruitment process. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, Racialized and LGBT2SQ+ communities, candidates from a range of ages and religious beliefs and people with disabilities, ar

e encouraged to apply.
As a company, we deliver high-quality kids' content, and we seek to have diverse characters so that all our audience feels represented. We also want the same for our own workforce, and 9 Story Media is committed to looking for all kinds of talent to build a diverse workforce in which all identities are rep

resented and respected.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application and interview process to be successful in performing essential job functions. We’d love to know how we can support your require

ments for accommodation.