Senior Product Manager - Marketing & Communications

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.

Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.

Join us to drive positive, lasting change that moves missions and the government forward!

We're seeking a Senior Product Manager with demonstrated experience leading the strategy, development, and optimization of large scale email marketing products or platforms. You will help to define product requirements and deliver measurable improvements to federal outreach, engagement, and citizen experience. This role owns the product vision, messaging strategy, roadmap, and end-to-end execution for marketing and communications initiatives. You will shape products and communication flows that improve public awareness, program participation, and mission outcomes—while increasing delivery velocity, operational efficiency, and team effectiveness.

The work:

• Deliver features and communication workflows that measurably improve engagement, comprehension, and completion rates
• Reduce citizen confusion, support requests, and process friction through clearer content and better workflows
• Maintain prioritized backlogs tying user needs, communications strategy, and delivery outcomes together
• Leverage data, segmentation, and testing methodologies to inform product decisions and ensure email initiatives align with comprehensive audience engagement strategies.
• Serve as the primary point of contact across Agile/SAFe teams supporting digital services, outreach, and communications
• Define product requirements, user stories, acceptance criteria, and messaging needs for citizen-facing digital content
• Prioritize backlog and roadmap based on customer impact, mission goals, accessibility requirements, and operational risk
• Maintain traceability from communication needs and policy changes through delivery, testing, and validation
• Conduct structured discovery with federal stakeholders, SMEs, and end users to validate messaging, workflows, and content needs Marketing & Communications Integration
• Shape content strategy and delivery mechanisms for emails, outreach campaigns, notifications, web content, and educational materials
• Partner with comms, marketing, and program teams to translate complex policy and technical concepts into clear, actionable guidance
• Ensure all messaging meets federal plain language, 508 accessibility, and compliance standards
• Support design and A/B testing of communication flows to improve clarity, adoption, and citizen satisfaction Data-Driven Decision Making
• Use analytics, survey insights, and engagement metrics to identify friction points and optimize communication touch points
• Define and track communication and experience success metrics; validate outcomes post-launch
• Conduct landscape and benchmark research to inform messaging strategies and product direction Cross-Functional Collaboration
• Partner closely with engineering, UX, content, marketing, and program leadership to align product and outreach objectives
• Drive cross-team alignment to ensure communications and features support compliance, policy needs, and security standards
• Reduce ambiguity by translating federal program goals into clear requirements for design, content, and development teams Stakeholder Engagement
• Deliver concise, data-backed updates to executives and federal program leads on progress, risks, and trade-offs
• Build trust through transparent communication, reliability, and consistent delivery
• Serve as a strategic liaison between technical teams, communications staff, and mission owners

Here's what you need:

• 8+ years of experience in digital product management and/or marketing, including responsibility for defining product roadmaps, gathering user and stakeholder requirements, and managing iterative delivery within an Agile environment.
• Hands on experience with email marketing systems, customer engagement tools, or CRM platforms, and a proven ability to integrate email capabilities into broader outreach and communications campaigns
• Strong requirements definition: user stories, acceptance criteria, workflows, messaging needs
• Experience with Agile methodologies and backlog management tools (Jira, Azure DevOps)
• Ability to use analytics (web, email, campaign, behavioral) to validate and optimize decisions
• Experience conducting user research, usability testing, and message testing with federal audiences
• Understanding of compliance, accessibility, plain language, and audit requirements
• Strong leadership, analytical abilities, and stakeholder management skills are required, along with experience guiding cross functional teams and communicating progress to senior leadership.

Bonus points if you have:

• 5+ years in big tech, SaaS, or communications-focused environments
• 1+ year experience leveraging AI for content optimization, research, or product insights
• Experience in regulated industries, federal environments and/or commercial industries
• Master's or advanced degree

*What We Believe*

*As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.*

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*Requesting An Accommodation*

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