Product Manager, Funnel & Activation
Role summary
Airtable is seeking a Product Manager to reimagine its user onboarding and activation funnel, leveraging AI for personalized experiences. This role owns the full user journey from signup to sustained engagement, aiming to dramatically improve how users find success with the platform. The Product Manager will lead AI-powered personalization across setup, in-product guidance, and re-engagement, build a strong experimentation practice, and drive fast learning cycles. The ideal candidate has 4-8 years of product management experience, a customer-obsessed mindset, a full-lifecycle approach, and rigorous measurement skills, with the ability to hold an ambitious vision while shipping credible increments.
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
The Opportunity
Airtable lets teams build custom apps to run their operations without writing code. Hundreds of thousands of organizations use it to manage everything from product launches to customer pipelines to content calendars.
Airtable is infinitely configurable. This is both its greatest strength and its biggest onboarding challenge: there isn't one way to use it, so there isn't one way to teach it. Our onboarding is one of the highest-leverage surfaces in the company, and it's ready for a fundamental rethink.
We're not looking for someone to run incremental optimizations. We're hiring a PM to reimagine what fully personalized setup and onboarding looks like now that we have AI. Instead of a generic tour or template gallery, every user gets an onboarding path that understands their role, use case, and intent, and builds them toward their first real workflow. We want someone who can hold the ambitious vision and ship it in credible increments.
What you'll do
Who you are
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.
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If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.
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Sample Airtable interview questions
- 1
Design a subscription model for regular dog walking services.
product sensemedium - 2
How would you educate users on what a carbon footprint score actually means?
product sensemedium
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