Senior UX/UI Designer - Conversion & Product Experience Lead
Role summary
Alpine Home Air is seeking a Senior UX/UI Designer to lead the transformation of its customer-facing digital experience. This role involves developing UX strategy, visual design, and interface systems for the company website, including high-conversion landing pages and an interactive System Selector tool. The designer will also build the Alpine design system and redesign mobile-first user journeys. The position requires 5+ years of experience in designing complex consumer-facing or e-commerce products, a strong portfolio showcasing conversion-focused design, and the ability to collaborate effectively with developers. This is a remote position with a focus on improving customer acquisition and brand identity.
### About Alpine
Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform.
We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences.
### What You Will Do
- Lead UX strategy, visual design, and interface systems across the entire Alpine website
- Design high-conversion landing pages for 100+ HVAC buyer intents
- Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)
- Build the Alpine design system (typography, components, responsive structure)
- Redesign mobile-first user journeys with clarity, trust, and calmness
- Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation
- Contribute to brand identity refresh and visual storytelling across the site
### What You Bring
- 5+ years of experience designing complex consumer-facing products or e-commerce experiences
- A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking
- Ability to simplify complex decision flows into intuitive user journeys
- Strong visual taste and attention to detail
- Experience working directly with developers in a product environment
- Comfort with iterative design, prototyping, and data-informed decisions
### Nice-to-Have
- Experience designing guided decision tools or configurators
- Experience in home services, e-commerce, or marketplaces
- Familiarity with CRO principles
### Why This Role Matters
Alpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity.
### Benefits
- Group health insurance plus health savings account, 401k, paid time off, paid holidays, life insurance, short-term disability and more
- Paid educational and professional development training
- Work-from-home (remote) or hybrid Chicago-based
- All computer equipment and training will be provided
About Us
Started in 2002, we are the first ecommerce company to sell pro-grade heating and cooling units directly to homeowners. As a team of forward-thinking innovators, we are working to provide HVAC solutions to homeowners in a way that:
- Leads Americans away from using low efficiency and non-renewable HVAC appliances and towards high efficiency and all-electric ones, a key requirement for reducing the country’s dependency on fossil fuels and to slow global warming;
- Provides a shopping experience for customers that’s so easy it’s almost fun, having them exclaim “wow!”, enabled through extreme operational competency; and
- Prioritizes a harmonious win for customers, team members, the company and the environment.
*Learn more and view all openings at:* [*careers.alpinehomeair.com*](http://careers.alpinehomeair.com/)