Director of Product Innovation
Role summary
Appficiency's product division, SnapOn Software, is seeking a Director of Product Innovation to lead product strategy, innovation, and commercial growth. This executive-facing role requires defining product vision and roadmaps, identifying market opportunities, driving revenue, and establishing customer-centric discovery frameworks. The director will also provide executive oversight of internal IT operations during a transition. Key responsibilities include building and scaling a product organization, integrating AI and automation, and expanding strategic partnerships within ecosystems like Microsoft, NetSuite, and Salesforce. The ideal candidate has 8+ years in Product Management, including 3+ years in senior leadership, with a proven track record in B2B SaaS products, technical fluency, and experience managing budgets and GTM teams.
About Appficiency & SnapOn Software
Appficiency is a leading NetSuite-focused professional services and technology firm operating across a global footprint. Our product division, SnapOn Software, develops automation and AI-enabled solutions that extend and enhance the Microsoft, NetSuite and Salesforce ecosystems.
As we scale our product portfolio, we are seeking a strategic product leader to define the next phase of innovation, commercial growth, and platform expansion.
The Opportunity
This is a high-impact, executive-facing leadership role with a dual mandate:
- Lead product strategy, innovation, and commercial growth for SnapOn Software
- Provide executive oversight of internal technology and IT operations during a transition period
This role is designed for a leader who can operate at both strategic and operational altitudes—setting vision while driving execution in a scaling environment.
What You’ll Do
Product Strategy, Innovation & Growth
- Define and operationalize a clear product vision and multi-year roadmap aligned to company growth objectives
- Identify and validate new market opportunities, leading product development from ideation through commercialization
- Own and drive software revenue growth, partnering closely with Sales and Marketing to deliver against targets
- Establish a customer-centric product discovery framework, grounded in user insights and market intelligence
- Build, lead, and scale a high-performing product organization (Product Management, Design, Engineering alignment and Development)
- Implement performance metrics (KPIs/OKRs) to enable data-driven product decisions and accountability
- Champion the integration of AI, automation, and emerging technologies across the product suite
- Expand and strengthen strategic partnerships within the different ecosystems like Microsoft, NetSuite/Oracle and Salesforce
Technology & IT Leadership
- Provide executive oversight of internal IT systems, infrastructure, and security posture
- Ensure operational stability, scalability, and compliance across all technology platforms
- Rationalize and optimize the enterprise technology stack and vendor ecosystem
- Establish business continuity and risk mitigation frameworks
- Lead the transition and handoff of IT leadership responsibilities to a dedicated function
What You’ll Bring
- 8+ years of progressive experience in Product Management, including 3+ years in a senior leadership capacity
- Demonstrated success in building and scaling B2B SaaS products with measurable commercial impact
- Strong understanding of product commercialization and revenue ownership
- Technical fluency across APIs, integrations, and cloud-based architectures
- Experience overseeing or partnering closely with IT operations and infrastructure functions
- Proven ability to lead cross-functional teams and influence at the executive level
- Strategic mindset with the ability to drive execution in ambiguous, fast-scaling environments
- Able to manage budget, interact with sales and drive product pipeline through established GTM teams
Differentiators
- Experience within the Microsoft, Salesforces and or NetSuite/Oracle ecosystem
- Exposure to AI/ML-driven products or automation platforms
- Background in professional services or hybrid SaaS/services business models
- Experience scaling product organizations from early-stage to growth-stage
- Advanced business or technical education (MBA, MSc, etc.)
What Success Looks Like
- Early wins in product clarity, roadmap, and execution cadence
- Launch of new or enhanced product capabilities within the first 6 months
- Clear traction in customer adoption and revenue growth
- A scalable product foundation positioned for long-term expansion