SMB Account Executive
Role summary
Articulate is looking for a results-driven SMB Account Executive to join their sales team. This role focuses on increasing revenue within small to medium-sized businesses (up to 2,000 employees) through a mix of inbound leads and outbound prospecting. The Account Executive will utilize a consultative sales approach to guide clients through the sales cycle, identify their business needs, and deliver appropriate solutions. Key responsibilities include maintaining accurate records in Salesforce, gathering prospect feedback for product development, and supporting team objectives. A minimum of 2 years in an inside sales or development role, proficiency with sales tools like Salesforce, ZoomInfo, Outreach, and LinkedIn, strong communication skills, and a proactive, goal-oriented attitude are required.
While this position is fully remote, regular working hours of 8:00 a.m. to 5:00 p.m. Pacific Time or Mountain Time are required to ensure real-time collaboration and support coverage across the organization.
What You'll Do:
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Develop and execute strategic territory plans to identify, engage, and nurture new business opportunities within the SMB segment.
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Drive outbound prospecting through targeted outreach, including calls, emails, and social selling, to build and maintain a healthy sales pipeline.
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Respond promptly to inbound leads, qualifying interest and moving hand-raisers efficiently through the sales process to close.
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Qualify and advance both inbound and outbound opportunities using the MEDDPICC sales methodology, ensuring a strong fit and alignment with business needs.
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Lead prospects through the sales process by understanding pain points, challenging assumptions, and providing commercial insights that differentiate Articulate’s solutions.
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Conduct thorough discovery to assess purchasing timelines, decision criteria, and organizational priorities.
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Deliver engaging and tailored product demonstrations that address specific prospect requirements and use cases.
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Maintain accurate and detailed records of prospect interactions, pipeline status, and sales activities in Salesforce.
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Capture and communicate prospect feedback, requests, and emerging requirements to help inform ongoing product development.
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Perform other duties as assigned to support team and company goals.
What You Should Have:
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Minimum 2 years’ experience in an inside sales or development role
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Solid computer skills, including experience with core sales tools such as Salesforce, ZoomInfo, Outreach, and LinkedIn
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Positive, energetic phone presence
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Outstanding written and verbal communication skills
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A can-do, positive attitude
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Strong sense of urgency for reaching goals and deliverables while managing multiple requests concurrently
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Solid understanding of client pain points and business needs, with a solutions-oriented and consultative approach to problem-solving
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Curiosity, self-discipline, self-motivation, and a desire to win over prospects
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Thoughtful, productive, and trustworthy
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BA or BS degree or equivalent experience
Nice to Haves:
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Demonstrated success in prospecting both inbound and outbound leads for a B2B, SaaS organization
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Familiarity with the e-learning space and the product offerings for authoring tools and learning management systems


