Asendia AI Verified
Logistics, E-commerce, Postal Services, Technology
Founding GTM Lead
San Francisco, California, United StatesOnsiteFull Time$100,000–$150,000 /yrPosted 1 month agoHidden Gem · YC Startup
Role summary
Asendia AI is seeking a Founding Go-to-Market (GTM) Lead to build and scale their revenue engine in the staffing industry. This role involves defining GTM strategy, creating a repeatable sales motion, establishing partnerships with ATS vendors, and driving demand generation through targeted campaigns and content. The ideal candidate is a hybrid operator comfortable with outbound sales, campaign writing, and CRM workflows, with a deep understanding of the staffing industry and the ability to sell AI solutions to traditional businesses. This is a unique opportunity to join a seed-stage, YC-backed company with significant growth potential.
### **Hi, We are Asendia AI!**
The global staffing industry is **$600B+** and still runs on manual phone calls and gut feelings. We built an AI agent that screens, interviews, and scores candidates 24/7, live, in real time, at a fraction of the cost. Already running thousands of AI-powered screens for staffing agencies across the US and Europe. Clients place candidates within days of going live. We cut screening costs by 90%.
**YC P25. Seed-stage. Years of runway. AI penetration in staffing is under 1%.**
## **The Opportunity**
US staffing agencies spend **$20B+ annually** on manual screening alone. Globally, it's multiples of that. There's no dominant AI platform yet, no "Salesforce of AI recruitment." The closest comps: Bullhorn ($4B+ valuation), HireVue ($100M+ revenue), Veritone (acquired $170M), all legacy platforms bolting on AI. We're AI-native from day one.
Asendia has a realistic path to becoming a **$1B+ platform**. Early equity here is how careers get transformed.
## What You'll Own
You're not joining a GTM team. You're building it.
* **GTM strategy from zero**: Define ICPs, segments, and messaging that convert staffing executives. Own the entire funnel.
* **Revenue engine**: Design and execute a repeatable motion combining outbound, events, and digital campaigns. Our sales cycle is 3 weeks, your job is to scale that.
* **Partnerships**: Build co-marketing and integration relationships with ATS vendors (Bullhorn, JobDiva, Avionté, Tracker) and staffing software providers.
* **Demand generation**: Launch targeted campaigns, case studies, and content that positions AI as a revenue multiplier for staffing agencies, not a threat.
* **Infrastructure**: Build the CRM pipelines, reporting, and systems that support rapid scaling.
* **Product feedback loop**: Bring customer insights directly into product development and positioning. You'll work with the CEO daily.
## Who We're Looking For
* You've **built or scaled GTM at a B2B SaaS company**, ideally in staffing tech, ATS, or HR software.
* You're a **hybrid operator**, equally comfortable running outbound sales, writing campaign copy, and building CRM workflows.
* You **understand staffing**, buyer pain points, vendor ecosystems, how agencies actually make decisions.
* You're **high-agency**, no playbook, no team yet, you build from zero and figure it out.
* You can **sell AI to a traditional industry**, blending storytelling with data to close enterprise deals faster.
**Bonus:** Existing relationships within ATS and staffing vendor networks. **Not required:** A specific number of years. We care about what you've built, not your title history.
## **Why This, Why Now**
A $600B industry is being rebuilt by AI, right now, not in five years. We're at the exact inflection point where the technology works, the market is ready, and the incumbents are too slow. You'd be joining a YC-backed company with real customers, real revenue, years of runway, and a founding team that's been building together for nearly a decade.
There's no layer between you and impact. No politics, no waiting for roadmap approval, no "we'll revisit next quarter." You ship it, customers use it, and you see the result.
Come build the future of how people get hired!
The global staffing industry is **$600B+** and still runs on manual phone calls and gut feelings. We built an AI agent that screens, interviews, and scores candidates 24/7, live, in real time, at a fraction of the cost. Already running thousands of AI-powered screens for staffing agencies across the US and Europe. Clients place candidates within days of going live. We cut screening costs by 90%.
**YC P25. Seed-stage. Years of runway. AI penetration in staffing is under 1%.**
## **The Opportunity**
US staffing agencies spend **$20B+ annually** on manual screening alone. Globally, it's multiples of that. There's no dominant AI platform yet, no "Salesforce of AI recruitment." The closest comps: Bullhorn ($4B+ valuation), HireVue ($100M+ revenue), Veritone (acquired $170M), all legacy platforms bolting on AI. We're AI-native from day one.
Asendia has a realistic path to becoming a **$1B+ platform**. Early equity here is how careers get transformed.
## What You'll Own
You're not joining a GTM team. You're building it.
* **GTM strategy from zero**: Define ICPs, segments, and messaging that convert staffing executives. Own the entire funnel.
* **Revenue engine**: Design and execute a repeatable motion combining outbound, events, and digital campaigns. Our sales cycle is 3 weeks, your job is to scale that.
* **Partnerships**: Build co-marketing and integration relationships with ATS vendors (Bullhorn, JobDiva, Avionté, Tracker) and staffing software providers.
* **Demand generation**: Launch targeted campaigns, case studies, and content that positions AI as a revenue multiplier for staffing agencies, not a threat.
* **Infrastructure**: Build the CRM pipelines, reporting, and systems that support rapid scaling.
* **Product feedback loop**: Bring customer insights directly into product development and positioning. You'll work with the CEO daily.
## Who We're Looking For
* You've **built or scaled GTM at a B2B SaaS company**, ideally in staffing tech, ATS, or HR software.
* You're a **hybrid operator**, equally comfortable running outbound sales, writing campaign copy, and building CRM workflows.
* You **understand staffing**, buyer pain points, vendor ecosystems, how agencies actually make decisions.
* You're **high-agency**, no playbook, no team yet, you build from zero and figure it out.
* You can **sell AI to a traditional industry**, blending storytelling with data to close enterprise deals faster.
**Bonus:** Existing relationships within ATS and staffing vendor networks. **Not required:** A specific number of years. We care about what you've built, not your title history.
## **Why This, Why Now**
A $600B industry is being rebuilt by AI, right now, not in five years. We're at the exact inflection point where the technology works, the market is ready, and the incumbents are too slow. You'd be joining a YC-backed company with real customers, real revenue, years of runway, and a founding team that's been building together for nearly a decade.
There's no layer between you and impact. No politics, no waiting for roadmap approval, no "we'll revisit next quarter." You ship it, customers use it, and you see the result.
Come build the future of how people get hired!
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