Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
We are hiring a Web Experience and Optimization Manager to own and scale our website as a high-impact growth channel. This role sits at the intersection of web strategy, production, and conversion. You will be responsible for defining how we build, test, and optimize web experiences that drive pipeline and revenue.
This is not a maintenance role. This is a build and scale role. You will own the web roadmap, prioritize what gets built and tested, and establish the systems needed to increase speed and experimentation velocity. The opportunity is to move from ad hoc execution to a structured, high-performing web program. You will build the processes, experimentation framework, and cross-functional alignment required to scale impact.
Success in this role means faster execution, higher experiment throughput, and measurable improvements in conversion and pipeline.
What You’ll Accomplish
Web strategy and roadmap
Define and own the web roadmap aligned to business goals, campaigns, and product priorities
Translate marketing objectives into a prioritized backlog and clear execution plan
Identify opportunities to improve conversion, engagement, and user experience
Web production and process
Own end to end delivery of web builds from intake through launch and performance monitoring
Build and manage pages in Webflow using a component based system
Establish and improve scalable processes across design, content, and marketing
Reduce friction in QA, reviews, and handoffs to increase speed
Manage external web development partners to ensure quality and velocity
CRO and experimentation
Build and scale a structured experimentation program
Define hypotheses, prioritize tests, and measure results
Partner with performance marketing to optimize landing pages tied to paid campaigns
Scale personalization through tools like Webflow Optimize
Own chat and AI SDR (Qualified) optimization
Analytics and performance
Ensure accurate tracking, tagging, and measurement
Partner with data teams on dashboards and reporting
Translate performance data into insights and action
Connect web strategy and CRO to pipeline and revenue impact
Share insights with stakeholders and leadership
Your Expertise
6-8+ years of experience in web, CRO, or digital experience optimization
Strong hands on Webflow experience, including managing CMS and component based builds
Working knowledge of HTML and CSS
Experience building or scaling experimentation programs
Strong project management and ability to drive cross-functional alignment
Ability to turn data into insights and action
Why You Should Join
Real ownership, not tickets
You will own the web roadmap, not just execute requests. You will decide what gets built, tested, and prioritized based on business impact.
Visible, measurable impact
Your work will directly influence conversion rates, pipeline, and revenue. Success in this role is highly visible to leadership.
Accelerate and scale a website optimization strategy
The opportunity is to move from ad hoc testing to a structured, high-velocity program. You will define what gets tested and why, increase experiment throughput, and connect optimization efforts directly to conversion and pipeline impact.
Interesting problems to solve
Scaling experimentation beyond one off tests into a repeatable program
Balancing speed with quality across multiple stakeholders
Integrating personalization, AI SDR, and chat into the web experience
Supporting a rebrand and evolving site architecture
Strong cross-functional exposure
You will work closely with Performance Marketing, Design, Content, Data, and other cross-functional partners across the org, with real influence over decisions and prioritization.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
The US base salary range for this full-time position is $120,000 - $135,000 annually + equity + benefits
Our salary ranges are determined by role, level and location
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
