Product Marketing Manager

### Company Overview:

### BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 600 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.

Position Overview:

This Product Marketing Manager is responsible for driving data-informed decisions that optimize sales, profitability, and operational efficiency across the business. You will partner closely with cross-functional teams including marketing, product, manufacturing, and leadership to uncover insights, prioritize opportunities, and execute high-impact initiatives. Your work will directly influence growth strategy, pricing, and overall business performance.

Key Responsibilities:

• Develop a deep understanding of customer segments, buying behaviors, and key decision drivers; translate insights into clear, differentiated product positioning and messaging.
• Define and recommend product detail page (PDP) requirements, including pricing, messaging, imagery, and key decision-making content of new product verticals.
• Form hypotheses, execute tests, and scale winning strategies across domains, improving key metrics including conversion rate, add-to-cart rate, average order value (AOV), and revenue per visitor.
• Influence pricing, product configuration, bundling, and merchandising strategies to balance conversion, profitability, and operational efficiency.
• Analyze web, product, and customer performance data to uncover insights and inform strategic decisions.
• Monitor competitor positioning, pricing, and product offerings to identify opportunities to improve market differentiation and performance.
• Partner with Sr. Director of Product to develop business cases to evaluate opportunities, and maintain a clear roadmap focused on revenue and growth impact.
• Measure and evaluate the performance of new offerings, using insights to optimize future launches and improvements.
• Partner with product and finance teams to ensure pricing and product costs support margin and profitability goals.
• Support special projects as assigned by leadership, contributing to broader business objectives.

Key Qualities and Skills:

• Self-starter with strong ownership and accountability.
• Exceptional attention to detail.
• Deep curiosity about customer behavior and what drives purchase decisions.
• Advanced analytical and critical thinking skills; ability to translate data into actionable insights
• Strong communication skills with the ability to influence across teams and levels.
• Effective problem-solving and decision-making abilities.
• Innovative mindset with a continuous improvement approach.

Qualifications/Requirements:

• Bachelor’s degree in Business, Marketing, Advertising, Finance, or related field preferred.
• 2–4 years of experience in eCommerce, digital marketing, merchandising, analytics, or a related field.
• Advanced proficiency in Excel (e.g., pivot tables, basic formulas).
• Familiarity with eCommerce platforms and tools such as Google Analytics.
• Available for weekly in-person days at our Austin, TX office.
• Must reside in Texas.

### Benefits & Perks:

• Flexible schedule (hybrid).
• Comprehensive health insurance plans.
• 401(k) retirement savings plan with company match.
• Paid Time Off, Floating Holiday, Holidays, and Volunteer Time Off.
• Professional development and team building/company events.
• Discounts on products produced by BuildASign.