MARKETING PROGRAM MANAGER
Role summary
Carter Machinery Company is seeking a Marketing Program Manager in Richmond, Virginia. This role is responsible for executing annual marketing plans for assigned business units, collaborating with content managers and external resources, overseeing tactic production (digital and traditional), and providing MROI requirements. The manager will recommend plan modifications based on performance and communicate results to leadership and sales teams. A minimum of three years of marketing experience is required, along with strong organizational, communication, and leadership skills. The position involves periodic travel within the service territory.
Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Marketing Program Manager in Richmond, Virginia. The Marketing Program Manager is the advocate for fresh, relevant and effective marketing for their program/business unit, constantly championing to improve results with each campaign. Responsible for activating the execution of assigned business unit annual marketing plans including collaboration with the Content Marketing Manager/Project Manager and external resources, gathering content, overseeing production of tactics (digital and traditional), providing MROI (Marketing Return on Investment) requirements for data team and recommending plan modifications based on performance, and communicating results to business unit leadership and sales teams. Seeking candidates with a minimum of three years’ experience in a professional marketing environment or related field; College degree, preferred.
Requirements for the Marketing Program Manager position include:
- Thorough understanding of foundational marketing processes and campaign development.
- Must be able to manage multiple business priorities and take a proactive approach to ensure on time delivery.
- Must be a good listener with excellent written and verbal communication skills.
- Self-motivated, organized and detail-oriented. Must be able to work independently and possess ability to navigate multiple/changing priorities.
- Strong leadership skills and a commitment to teamwork.
- Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships.
- Strong PC skills and the ability to self-develop and adapt to changing technology.
- Periodic travel throughout Carter’s service territory, including overnight stays.
- Promote a positive customer and employee experience at all times.
- Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.
Physical requirements must be met for the Marketing Program Manager including the ability to sit and talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. Employee may occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. This job description is not intended to be all-inclusive. Additional duties may be assigned.
Competitive Compensation and Benefits:
- Health, dental and vision insurance.
- Paid time off.
- 401(k), $0.75 to $1.25 match up to 6%.
- Life and disability insurance.
- In-house training instructors/programs.
- Tuition reimbursement.
- Employee referral bonus program.
- Discounts: cellular phone service, computers, tooling, cars and trucks.
Carter Machinery Co., Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.
Carter Machinery is a drug-free workplace.