Marketing Systems Manager

Denver, Colorado, United StatesRemoteFull Time$161,000–$189,000 /yrPosted 2 months agoVisa sponsorship available

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Role summary

Our Revenue Operations team seeks a Marketing Systems Manager to be our dedicated Marketing Automation and AI Expert. This role combines technical architecture with AI application to optimize our marketing technology stack and scale programs across segments, channels, and go-to-market motions. You will manage the marketing tech ecosystem, including Marketo, Qualified, and Demandbase, ensuring systems are scalable, stable, and secure. Responsibilities include architecting integrations, driving conversational AI and agentic workflows to improve conversion rates, and championing AI for lead enrichment and routing. A DevOps mindset and strong process optimization skills are essential for creating automated, streamlined workflows and maintaining a single source of truth for data.

About CheckrCheckr is building the data platform to power safe and fair decisions. Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including Amazon, DoorDash, Netflix, Kimpton, and Anthropic.We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role

Our Revenue Operations team is looking for a Marketing Systems Manager to serve as our dedicated Marketing Automation and AI Expert. In this role, you will combine strong technical architecture skills with forward-thinking AI application to fully activate our marketing technology stack and help us scale marketing programs across all segments (from SMB to Enterprise), channels (from digital inbound to account-based marketing), and go-to-market motions (from partnerships to customer marketing).

You will be the guardian of our marketing infrastructure, ensuring systems are scalable, stable, and secure, while simultaneously driving the adoption of next-generation AI tools. You will move beyond basic configuration to unlock meaningful business impact, implementing agentic chat workflows and automated responses to drive increased conversion rates and accelerated pipeline velocity.

Responsibilities:

Own the Marketing Tech Stack: Own the marketing technology ecosystem, developing the strategy and managing the full stack including Marketo, Qualified, and Demandbase. You will oversee vendor management, system governance, and optimization to ensure our tools deliver maximum ROI and business value.

Architect System Stability & Scalable Integrations: Manage the health and architecture of the core stack and GTM integrations, troubleshooting issues and implementing DevOps best practices, such as version control, rigorous sandbox testing, and error monitoring, to ensure operational excellence. You will replace fragile manual processes with scalable, automated solutions that ensure system uptime and maintain a "Single Source of Truth."

Drive Conversational AI & Agentic Workflows: Lead the strategic optimization of Qualified and future chat platforms. You will design and implement agentic chat workflows and AI-generated first-touch responses to dramatically improve MQL-to-SQL conversion rates and increase SDR pipeline.

Lead AI & Automation Evolution: Champion the transition toward an AI-first marketing infrastructure. You will identify opportunities to leverage AI for lead enrichment, scoring, and routing, creating seamless, automated data flows that reduce manual effort and enhance the user journey.

Data Foundation & Enrichment: Be a key stakeholder in driving trusted data for the organization, designing an enrichment engine and key governance strategies to fuel AI models and segmentation.

What you bring:

6+ years of Marketing Operations or Systems experience in a B2B SaaS/Consumption environment, with a dual focus on technical administration and innovation. A mix of experience working at both high-growth startups and larger, at-scale companies is a plus.

Multi-channel GTM experience: Background across various go-to-market motions including enterprise sales, account-based marketing (ABM), digital/growth marketing, PLG, and customer lifecycle marketing.

Marketing Technology Expertise: Deep proficiency in Marketo and Salesforce is required. Experience with conversational marketing (e.g., Qualified), ABM platforms (e.g., Demandbase), and sales engagement tools is highly desired.

AI & Automation Fluency: You are an "AI-First" thinker with hands-on experience using AI tools, APIs, and integration platforms (e.g., Clay, Zapier, LLMs) to drive business efficiency and automation.

DevOps Mindset: You value system stability and documentation. You approach system changes with engineering rigor, building for the long term, testing thoroughly, and monitoring for errors.

Process Optimization: You have a relentless focus on efficiency and scale. You can analyze complex routing logic and refactor legacy processes into streamlined, automated workflows.

Project management and cross-functional partnership: Expert at prioritizing competing initiatives, managing complex projects with multiple stakeholders, and partnering across Marketing, Revenue Systems, Sales, and Product teams to drive organizational outcomes.

An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

What you’ll get

A fast-paced and collaborative environment

Learning and development allowance

Competitive compensation and opportunity for advancement

100% medical, dental, and vision coverage

Up to $25K reimbursement for fertility, adoption, and parental planning services

Flexible PTO policy

Monthly wellness stipend

Pay Transparency Disclosure

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.
On-target Earnings OR Base Salary range (San Francisco, CA)
$161,000—$189,000 USD
On-target Earnings OR Base Salary range (Denver, CO)
$136,000—$160,000 USD
At Checkr, we believe an in office work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile. Individuals are expected to work from the office 3+ days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.

Equal Employment Opportunities at CheckrCheckr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

Applicant Privacy PolicyIf you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process.

*Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., name@checkr.com or name@ext.checkr.com).

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