Principal, Web Marketing Manager
Role summary
Chime is seeking a Principal, Web Marketing Manager to lead the strategic development and execution of Chime.com. This senior role involves bridging Marketing, Product, and Engineering to create a high-performance, personalized web ecosystem. You will own the roadmap for the headless CMS, Core Web Vitals, and overall site architecture, driving improvements in SEO, experimentation, and brand storytelling. Responsibilities include setting OKRs, defining new platform capabilities, reporting on site health metrics, and partnering with SEO and content teams. The ideal candidate has 8+ years of experience with large-scale or headless CMS platforms, a strong understanding of Core Web Vitals and technical SEO, and proven ability to define requirements and drive execution with engineering teams. Proficiency in web analytics tools like GA4 and Looker is essential.
About the Role
Chime is hiring a Principal, Web Marketing Manager to own the next chapter of Chime.com. You'll connect Marketing, Product, and Engineering to deliver a scalable, measurable, and personalized web ecosystem — combining CMS architecture, technical performance, and user-centered design to build a high-speed, high-trust growth engine for acquisition and brand.
As a senior leader, you'll drive the evolution of our site architecture, performance infrastructure, and content platform, with direct impact across SEO, experimentation, and brand storytelling.
The base salary offered for this role and level of experience will begin at $173,000 and up to $240,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
In this role, you can expect to
To thrive in this role, you have
#LI-AM1 #LI-Hybrid
A little about us
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com.
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.