Confident AI Verified
Artificial Intelligence, Machine Learning, Software, SaaS, Developer Tools
Founding Head of Marketing
San Francisco, California, United StatesOnsiteFull TimeManager / Head$130–$176 /hrPosted 2 months agoHidden Gem · YC Startup
Role summary
Confident AI is seeking a Founding Head of Marketing to establish and lead all marketing efforts for their AI infrastructure company. This is the first dedicated marketing hire, responsible for building the marketing function from the ground up. Key responsibilities include brand positioning, developer marketing, content strategy, SEO, distribution, and go-to-market strategy. The ideal candidate will have 5+ years of experience in developer tools, open-source, or infrastructure marketing, with a proven track record of building marketing functions or growth channels from scratch. They must be hands-on across multiple marketing disciplines, possess strong technical writing and storytelling skills, be comfortable on camera and stage, and proficient with AI tools. This role offers full autonomy and a direct impact on the company's growth and market perception.
#### **Overview**
Confident AI is building the infrastructure that makes AI trustworthy. We have strong product-market fit, a developer community that loves what we've built, and engineering teams actively choosing us. Now we need someone to turn that momentum into a brand the entire AI infrastructure industry recognizes.
We're looking for a Founding Head of Marketing to own marketing end-to-end — brand positioning, developer marketing, content strategy, SEO, GEO, distribution, and go-to-market — as our first dedicated marketing hire. You'll work directly with the founders at a stage where your decisions shape the company, the brand, and the category we're defining.
This is not a role where you inherit a playbook. You'll build the marketing function from scratch, define what growth looks like, and create the distribution engine behind one of the fastest-growing companies in AI infrastructure. You'll have full freedom to set the strategy and run with it.
#### **What you'll be doing**
* Own brand positioning, messaging, and narrative for the company and our products. You'll define how the market perceives us and the category we're creating.
* Build and scale developer marketing distribution channels — SEO, GEO, technical content marketing, partnerships, developer community, and events — and figure out which levers drive adoption at each stage of growth.
* Develop go-to-market strategy for our commercial platform alongside the founders, turning open-source developer adoption into commercial revenue.
* Write and publish content that establishes us as the authority in AI infrastructure and developer tooling. Thought leadership and sharp technical storytelling, not documentation and tutorials.
* Own competitive positioning and make sure we show up in every conversation where engineering teams are evaluating AI infrastructure solutions — including in AI-generated recommendations and search results.
* Define growth marketing metrics, measure them honestly, and find new channels before the old ones plateau.
* Represent the company at developer events, meetups, and conferences alongside the founders. You'll be a visible presence in the communities where our users spend time.
* Create demo videos, tutorials, and technical walkthroughs that help developers discover and adopt the product. You should be comfortable putting your face on content and shipping it consistently.
* Coordinate product launches across engineering, bringing structure to how we ship, announce, and communicate publicly.
#### **You should be someone who**
* 5+ years in marketing at a developer tools, open-source, or infrastructure company.
* Understands how open-source developer adoption becomes commercial revenue — and you've been part of making that happen.
* Has built a marketing function or growth channel from scratch, not just operated within an existing one.
* Hands-on experience across multiple marketing disciplines: content strategy, product positioning, developer campaigns, and distribution.
* Can actually write — clear, sharp copy that technical audiences respect, not marketing fluff they ignore.
* Comfortable translating complex technical concepts into narratives that resonate with engineering leaders, developer advocates, and individual developers alike.
* Comfortable on camera and on stage. You'll be producing video content and representing us at events — this isn't optional.
* Proficient with AI tools like Claude Code and Cursor as part of your daily workflow.
* Self-directed and high-agency. You don't wait to be told what to do — you identify what matters, make a plan, and execute.
* Comfortable with ambiguity and fast iteration. We're a seed-stage startup; the playbook doesn't exist yet.
#### **Your work will**
* Shape how the market thinks about us and the category we're defining.
* Be the reason engineering teams choose us over the alternatives.
* Build the brand and distribution engine that scales with the company from seed to market leader.
#### **By joining us, you will**
* Full autonomy: You own the strategy. We're not hiring you to follow a playbook — we're hiring you to write it.
* A seat at the table: Direct access to the founding team at the stage where every decision compounds.
* The problem: You'll work on the problem that makes all other AI work trustworthy. The impact ceiling here is massive.
Confident AI is building the infrastructure that makes AI trustworthy. We have strong product-market fit, a developer community that loves what we've built, and engineering teams actively choosing us. Now we need someone to turn that momentum into a brand the entire AI infrastructure industry recognizes.
We're looking for a Founding Head of Marketing to own marketing end-to-end — brand positioning, developer marketing, content strategy, SEO, GEO, distribution, and go-to-market — as our first dedicated marketing hire. You'll work directly with the founders at a stage where your decisions shape the company, the brand, and the category we're defining.
This is not a role where you inherit a playbook. You'll build the marketing function from scratch, define what growth looks like, and create the distribution engine behind one of the fastest-growing companies in AI infrastructure. You'll have full freedom to set the strategy and run with it.
#### **What you'll be doing**
* Own brand positioning, messaging, and narrative for the company and our products. You'll define how the market perceives us and the category we're creating.
* Build and scale developer marketing distribution channels — SEO, GEO, technical content marketing, partnerships, developer community, and events — and figure out which levers drive adoption at each stage of growth.
* Develop go-to-market strategy for our commercial platform alongside the founders, turning open-source developer adoption into commercial revenue.
* Write and publish content that establishes us as the authority in AI infrastructure and developer tooling. Thought leadership and sharp technical storytelling, not documentation and tutorials.
* Own competitive positioning and make sure we show up in every conversation where engineering teams are evaluating AI infrastructure solutions — including in AI-generated recommendations and search results.
* Define growth marketing metrics, measure them honestly, and find new channels before the old ones plateau.
* Represent the company at developer events, meetups, and conferences alongside the founders. You'll be a visible presence in the communities where our users spend time.
* Create demo videos, tutorials, and technical walkthroughs that help developers discover and adopt the product. You should be comfortable putting your face on content and shipping it consistently.
* Coordinate product launches across engineering, bringing structure to how we ship, announce, and communicate publicly.
#### **You should be someone who**
* 5+ years in marketing at a developer tools, open-source, or infrastructure company.
* Understands how open-source developer adoption becomes commercial revenue — and you've been part of making that happen.
* Has built a marketing function or growth channel from scratch, not just operated within an existing one.
* Hands-on experience across multiple marketing disciplines: content strategy, product positioning, developer campaigns, and distribution.
* Can actually write — clear, sharp copy that technical audiences respect, not marketing fluff they ignore.
* Comfortable translating complex technical concepts into narratives that resonate with engineering leaders, developer advocates, and individual developers alike.
* Comfortable on camera and on stage. You'll be producing video content and representing us at events — this isn't optional.
* Proficient with AI tools like Claude Code and Cursor as part of your daily workflow.
* Self-directed and high-agency. You don't wait to be told what to do — you identify what matters, make a plan, and execute.
* Comfortable with ambiguity and fast iteration. We're a seed-stage startup; the playbook doesn't exist yet.
#### **Your work will**
* Shape how the market thinks about us and the category we're defining.
* Be the reason engineering teams choose us over the alternatives.
* Build the brand and distribution engine that scales with the company from seed to market leader.
#### **By joining us, you will**
* Full autonomy: You own the strategy. We're not hiring you to follow a playbook — we're hiring you to write it.
* A seat at the table: Direct access to the founding team at the stage where every decision compounds.
* The problem: You'll work on the problem that makes all other AI work trustworthy. The impact ceiling here is massive.
