Performance Marketing Manager

Performance Marketing Manager

Direct Remodels is one of the fastest-growing home improvement companies in the country, driven by a commitment to data, accountability, technology, and operational excellence. As we continue expanding into new markets, we are seeking a Performance Marketing Manager to own and optimize our digital acquisition strategy across paid search, paid social, SEO, and emerging marketing technologies. This is a highly visible, results-driven role responsible for increasing lead generation, improving conversion rates, lowering acquisition costs, and scaling revenue through digital channels. The ideal candidate brings deep expertise in Google Ads, Meta advertising, SEO, marketing analytics, conversion optimization, and AI-powered marketing solutions, with a proven track record of delivering measurable growth. Success in this position will be defined by performance, efficiency, innovation, and the ability to turn data into actionable strategies that drive business results.

Key Responsibilities

• Own and optimize Direct Remodels' digital marketing strategy across Google Ads, Meta advertising, SEO, and emerging digital channels.
• Manage advertising budgets and allocate spend to maximize lead generation, conversion rates, and return on investment.
• Develop and execute strategies that increase qualified lead volume while reducing customer acquisition costs.
• Monitor campaign performance, identify optimization opportunities, and make data-driven decisions to improve results.
• Lead keyword strategy, audience targeting, creative testing, and landing page optimization efforts.
• Build and maintain performance reporting that provides visibility into campaign effectiveness, attribution, and revenue impact.
• Stay ahead of platform updates, algorithm changes, and industry trends across Google, Meta, and other digital marketing channels.
• Evaluate and implement AI tools, marketing technologies, and automation solutions that improve performance and efficiency.
• Collaborate with internal teams and external partners to support growth initiatives and marketing objectives.
• Continuously identify new opportunities to scale digital marketing performance and drive business growth.

Qualifications Required

• 5+ years of digital marketing experience with a strong focus on lead generation and performance marketing.
• Proven experience managing Google Ads and Meta advertising campaigns.
• Strong understanding of SEO, keyword strategy, and organic traffic growth.
• Advanced knowledge of Google Analytics and marketing performance reporting.
• Experience managing and optimizing advertising budgets.
• Strong analytical mindset with the ability to interpret data and make performance-driven decisions.
• Understanding of conversion tracking, attribution, and campaign measurement.
• Excellent communication, presentation, and organizational skills.

Preferred

• Experience in the home services industry, including window, roofing, HVAC, solar, remodeling, or related fields.
• Experience managing campaigns across multiple markets or locations.
• Familiarity with call tracking platforms, CRM integrations, and offline conversion tracking.
• Experience leveraging AI tools and emerging marketing technologies to improve campaign performance and operational efficiency.
• Experience evaluating, implementing, and optimizing MarTech solutions.

What Sets Top Candidates Apart

The most successful candidates bring a track record of delivering measurable results across digital marketing channels. This may include scaling paid advertising campaigns, improving lead quality, reducing acquisition costs, increasing conversion rates, growing organic traffic, or leveraging data and emerging technologies to drive performance improvements.

We are particularly interested in individuals who embrace innovation, stay ahead of industry changes, and can demonstrate how their strategies have contributed to meaningful business growth.

Interview Process

During the interview process, candidates should be prepared to discuss previous campaigns, performance metrics, and examples of how they have used data, technology, and strategic decision-making to improve marketing results.

Compensation & Bonus Structure

Base Salary: $75,000 - $90,000

Performance Bonus: Additional compensation tied to measurable performance indicators, including:

• Cost per lead improvements
• Cost per sale improvements
• Revenue growth generated through digital channels
• Organic traffic growth
• Qualified lead volume growth
• Overall return on advertising spend

Top performers will have significant upside based on measurable business impact.

Why Direct Remodels

At Direct Remodels, marketing is viewed as a growth engine—not a support function. You'll have the opportunity to influence strategy, implement new technologies, test ideas quickly, and directly impact company growth. If you're passionate about performance marketing, data, AI, and building scalable growth systems, we'd love to hear from you.

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person