Marketing Manager

Toronto, Ontario, CanadaHybridFull TimeManager / HeadPosted 2 months ago

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Role summary

Emburse is a leader in travel and expense solutions, creating an AI-powered platform to modernize financial operations and optimize spend. They are seeking a skilled Customer Marketing Manager to join their dynamic marketing team. This role will be responsible for developing and executing digital marketing campaigns to drive engagement, retention, conversions, and bookings. The ideal candidate will be skilled in both strategy and hands-on execution, working closely with Customer Success, Sales, and Product Marketing teams to understand the customer and run product-led campaigns.

Who We Are:

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.

We are seeking a skilled Customer Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing digital marketing campaigns to drive engagement, retention, conversions, and bookings. We are looking for someone who is as skilled in directing strategy as they are in the hands-on execution of digital programs and campaigns. As Sr. Customer Marketing Manager, you will work closely with our Customer Success and Sales teams to better understand the Emburse customer and tailor our marketing to their needs, and work with our Product Marketing team to run product-lead campaigns to key customer cohorts.

Essential Functions

Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives.

Identify target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage.

Strategize, design, and develop programs across key digital channels, including, Qualified (website chat), Pendo (in-app communication), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)

Design and execute multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services.

Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.

Set clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing).

Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities.

Partner with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages.

Test and iterate campaigns by segment to optimize message relevance, timing, and channel effectiveness

Education and Experience

6+ years of Customer or Growth Marketing experience
Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
Tech stack: Experience with Salesforce, Qualified, Mutiny, Goldcast, and Marketo
Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes
Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly
Collaboration: Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns
Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
Stakeholder Management: Experience working with stakeholders to coordinate campaign efforts
Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution
Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches
Bachelor’s Degree required: Marketing or Business Degree preferred

Required Skills:

Ability to manage budgets and analyze reporting
Excellent written and verbal communication, editing and proofreading skills
Proficiency in Google Docs/Microsoft Office Suite (Word, Excel, PowerPoint)
Strong organizational, planning and execution skills
Can work autonomously with minimal supervision
Proficiency in Salesforce, Marketo, Drift, Mutiny, and Goldcast

Why Emburse?

Finance is changing—and at Emburse, we’re leading the way. Our AI-powered solutions help organizations eliminate inefficiencies, gain real-time visibility, and optimize spend—so they can focus on what’s next, not what’s slowing them down.

• A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize

their finance operations.

• A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real-

world challenges.

• A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that

supports your success.

• A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision-making

for businesses everywhere.

Shape your future & find what’s next at Emburse.

Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.

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