Field Marketing Manager – Southern California

San Diego, California, United StatesOnsiteFull TimeManager / Head$75,000–$80,000 /yrPosted 1 day ago

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Role summary

Express Flooring is seeking a Field Marketing Manager for Southern California to lead their event presence. This role involves building and executing the local event strategy, including trade shows and community activations, to generate qualified leads and appointments for the sales team. The manager will also recruit, coach, and develop a team of Brand Ambassadors, manage event budgets, track performance metrics, and ensure a strong ROI. The ideal candidate has 3-5 years of experience in field or event marketing, proven success in planning and executing events, and experience leading customer-facing teams. Experience in the home improvement sector is preferred. This is a full-time, in-person role based in Southern California, requiring weekend availability and travel.

About the Role

As our Field Marketing Manager, you’ll play a key role in launching and building Express Flooring’s event presence across Southern California. You’ll own the local event strategy — building the calendar, executing trade shows and community activations, and creating experiences that generate qualified leads and in-home appointments for our sales team.

This is an opportunity for a confident, hands-on leader who can think strategically and execute in the field. Working closely with the Director of Events, you’ll build our local presence, recruit and coach a team of Brand Ambassadors, and continuously improve performance as the market grows.

If you’re a confident field marketer who enjoys building something from the ground up and seeing a direct connection between your work and business results, this is an opportunity to make a visible impact.

Job Type: In-Person; Full-TimeCompensation: $75,000-$80,000 annual salary + bonus opportunitiesLocation/Territory: Southern California | San Diego & Orange County areasRegular Schedule: Thursday–Monday with Tuesday & Wednesday off; Weekend availability is required.

Travel throughout the assigned territory is required based on the event schedule.

What You’ll Do

Build the Market & Event Strategy

Build and manage the territory’s event calendar, with the goal of growing the market to 25+ events per month across trade shows, community events, partnerships, and local activations.

Develop an event strategy focused on brand visibility, lead generation, appointment setting, and ROI.

Build relationships with event organizers and community partners to secure new opportunities and expand Express Flooring’s local presence.

Event Operations & Engagement

Own event execution from logistics and setup through staffing and on-site performance.

Maintain a strong field presence, personally working events and engaging homeowners as the market and team grow.

Create professional, engaging experiences that generate qualified leads and in-home consultation opportunities while representing Express Flooring’s brand.

Build & Coach the Team

Recruit, onboard, coach, and develop a team of 10+ Brand Ambassadors as the market grows. Teach and model effective customer engagement, lead generation, qualification, appointment-setting, and brand representation.

Provide regular in-field coaching, feedback, and performance management to strengthen individual and team results.

Build a culture of energy, accountability, and continuous improvement.

Drive Performance

Track lead volume, appointment generation, event costs, conversion trends, and other key performance indicators to understand event effectiveness.

Use performance data to determine where to invest, where to adjust, and which events should become part of the ongoing market strategy.

Manage event budgets and resources with a strong focus on ROI.

Partner closely with the Director of Events and other business leaders to communicate results, opportunities, and recommendations.

What You’ll Bring

Required

3–5 years of experience in field marketing, event marketing, experiential marketing, lead generation, or a related customer-facing environment.

Proven experience planning and executing trade shows, canvassing, community events, activations, or face-to-face lead-generation programs.

Experience recruiting, leading, and coaching customer-facing teams such as Brand Ambassadors, promoters, sales representatives, or event staff.

Strong business acumen with experience evaluating event performance, lead metrics, budgets, and ROI.

Strong organizational, project management, and communication skills with the ability to manage multiple events and priorities.

Proficiency with Microsoft Office Suite.

Ability to travel throughout the assigned territory and regularly work weekends based on the event schedule.

Preferred

Experience in home improvement, home services, remodeling, flooring, windows, roofing, HVAC, solar, or another in-home sales environment where field marketing generates leads or appointments for a sales team.

Understanding of the customer journey from event engagement to in-home sales consultation.

Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.

Why People Love Working Here

Make your mark. Your work is highly visible—from leading memorable events to growing our presence in the communities we serve.

Own your impact. You'll have the autonomy to build relationships, grow a territory, and see the direct results of your efforts as our brand continues to expand.

People-first culture. We're building something great together with a team of Problem Solvers, Ambitious thinkers, Caring teammates, and people who are simply Likable.

Benefits & Perks

Comprehensive medical, dental, and vision plan options

Company-paid virtual primary care, urgent care, and mental health coverage

Health Savings Account (with HDHP enrollment)

Health & dependent care flexible spending accounts

Company-paid basic life insurance

Voluntary supplemental life insurance

Company-paid short-term disability insurance

Voluntary long-term disability

Company-paid Accident and Hospital Indemnity

401(k) with company match (Pre-tax & Roth options)

Paid PTO, bereavement leave, and maternity leave

7 company-paid holidays

Employee Assistance Program (EAP)

Company-paid loss support and legacy planning

Full compensation packages are based on candidate experience and relevant certifications.
Compensation Range
$75,000—$80,000 USD

About Us

Express Flooring, a leading provider of residential and commercial flooring solutions in multiple states, is seeking highly spirited and dedicated professionals to join our team in various positions. Our mission is to deliver a superior floor covering experience to our customers by offering top-quality products, professional installation, and unparalleled customer service.

As a rapidly expanding company, we are always looking for ambitious individuals who are not just looking for a job, but a rewarding career. We value problem solvers who are passionate about finding innovative solutions to challenges. At Express Flooring, we care deeply about our employees and strive to provide unlimited potential for growth, job security, highly competitive earnings, and comprehensive benefits packages for our full-time employees

Express Flooring is committed to a diverse and inclusive workplace. Express Flooring is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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