Fireblocks Verified

Cybersecurity, Fintech, Blockchain, Cryptocurrency

Senior Marketing Manager, Americas

New York, United StatesHybridFull TimeSenior$123,000–$162,000 /yrPosted 1 day agoVisa sponsorship available

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Role summary

Fireblocks is seeking a Senior Marketing Manager for North America to lead integrated marketing strategies across events, content, social media, and paid digital campaigns. This role involves strategy, execution, and analysis of marketing initiatives, collaborating with sales teams to understand regional priorities and create impactful brand activations. Responsibilities include coordinating regional planning, managing event experiences, developing communication strategies, overseeing event logistics, conducting ROI analysis, managing swag inventory, and researching sponsorship opportunities. The ideal candidate will have a Bachelor's degree, 7+ years of B2B experience in event planning/field marketing, familiarity with AI tools, and experience with marketing platforms like HubSpot, Salesforce, and Cvent. Knowledge of the financial services industry, particularly crypto and digital assets, is preferred. Strong project management, negotiation, and communication skills are essential.

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

About the Team

Fireblocks is looking for a talented Senior Marketing Manager, North America to manage integrated marketing strategies across events, content marketing, social media, and paid digital campaigns within the region. Your main duties include strategy, execution, and analysis of marketing campaigns and events.

You will work closely with the regional sales team to understand region-specific market priorities and develop impactful brand activations that deliver engaging content through story-telling and creative experiences for our customers and prospects to raise awareness and generate new business opportunities in the United States and Canada regions.

What You'll Do

Work in partnership with the demand gen. and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth

Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.

Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees

Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.

Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.

Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.

Strategise, order, deliver, and manage inventory of swag to support sales & events.

Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.

Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.

Drive ROI by working with the sales and demand generation teams to nurture leads

Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets

What You'll Bring

Bachelor's degree

7+ years of B2B working experience in event planning, field marketing, and/or marketing space

Familiarity with AI tools and agents, including Claude and Gemini

Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent (or similar webinar platform)

Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus

Proven track record of managing events and marketing campaigns

Ability to develop and deliver cohesive event strategies, including messaging, audience, execution

Ability to work independently and in a group setting

Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time

Strong written and verbal communication skills

Acute attention to detail; demonstrated ability for accuracy and thoroughness

Ability to work effectively with internal and external clients

Proven negotiation, problem-solving, organisation, and project management skills

Experience handling large budgets

Knowledge of Microsoft Office (PowerPoint, Excel, Word)

Ability to travel internationally is required

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $123,000 to $162,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

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