Senior Small Business Deposit Product Manager
Role summary
The Senior Small Business Deposit Product Manager will define the strategic direction for the small business deposit portfolio. This role involves comprehensive market analysis, business case development, and establishing a product roadmap informed by client needs and competitive landscape. The Product Manager will own product performance, including financials, risk, client experience, and operational readiness. Key responsibilities include setting strategy and OKRs, designing customer journeys, leading competitive benchmarking, developing executive dashboards, and ensuring regulatory compliance. The role requires strong analytical and communication skills, with a Bachelor's degree and 5-8+ years of experience in deposit product management, including 3+ years focused on small business products.
Location:
Onsite in Memphis, TN, Nashville, TN, Knoxville, TN, Charlotte, NC, Raleigh, NC, Miami, FL, Orlando, FL, Birmingham, AL, New Orleans, LA, Dallas, TX, or Houston, TX
Summary:
The Senior Small Business Deposit Product Manager sets the strategic direction for the small business deposit portfolio. This leader drives comprehensive market analysis and business case development to inform product strategy, obtains and acts upon the voice of our clients, establishes the product roadmap, and guides end-to-end development of capabilities and enhancements. Full ownership of product performance is expected, including financials/P&L, risk and compliance, client experience, operational readiness, and reporting.
Essential Duties And Responsibilities
- Define the strategy, goals, and OKRs for the small business deposit portfolio, optimizing growth, profitability, mix, and cost of funds in alignment with enterprise priorities and risk appetite.
- Conduct market analysis and develop business cases for new products, features, fee structures and enhancements by establishing a multi-year roadmap informed by the voice of our clients, competitive dynamics, and regulatory changes.
- Design and optimize end-to-end journeys with Marketing, Distribution, and Digital to improve conversion and engagement.
- Lead competitive benchmarking to assess product and pricing competitiveness.
- Develop and deliver executive dashboards and management reporting; analyze product trends and recommend actions.
- Recommend enhancements, consolidation, or rationalization of existing products based on client feedback, performance, profitability, and competitive positioning
- Stay current on regulations affecting deposit products while ensuring strong controls, testing, and issue management across the product lifecycle while coordinating required changes with Compliance, Legal, and Operations.
- Lead development and revisions to marketing materials, training content, internal and external communications, and product documentation.
- Performs all other duties as assigned.
Qualifications
- Bachelor’s degree required; advanced degree (e.g., MBA) preferred or equivalent combination of education and experience.
- 5–8+ years of experience in deposit product management/strategy, pricing, or related roles within banking; 3+ years managing small business deposit products.
- Strong analytical skills; proficiency with Excel and data visualization tools (e.g., Tableau/Power BI); SQL experience is a plus.
- Excellent communication, executive presence, and influence skills; ability to present to senior leadership and align diverse stakeholders.
About Us
First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
- Medical with wellness incentives, dental, and vision
- HSA with company match
- Maternity and parental leave
- Tuition reimbursement
- Mentor program
- 401(k) with 6% match
- More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
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