Marketing Coordinator
Role summary
The Marketing Coordinator will support marketing efforts for GFO Home divisions in Austin and DFW, working with the Director of Corporate Marketing. Responsibilities include coordinating marketing initiatives to drive sales, managing marketing requests and collateral, updating website and MLS data, executing email and social media campaigns, and assisting with new community openings and events. Requires proficiency in MS Office, Google Workspace, CRM systems (Lasso), and social media platforms, with 2-4 years of marketing experience. Familiarity with Canva and experience in Real Estate or Homebuilding is a plus. Must have a vehicle and valid driver's license.
Description
The Marketing Coordinator will work with the Director of Corporate Marketing to support marketing efforts for all GFO Home divisions: Austin and DFW
Essential Duties and responsibilities include the following. Other duties may be assigned.
- Work with Director of Corporate Marketing to brainstorm, coordinate, create and execute community specific and division-level marketing initiatives to increase sales traffic, sales and achieve business plan
- Work closely with all division’s sales teams and management to prioritize business and information needs
- Assist in updating and maintaining website floorplans, IPMs, home inventory, community updates, etc.
- Manage and coordinate incoming marketing requests; marketing collateral, community-specific digital assets, promotional items, etc.
- Load and maintain photos online, primarily GFO website & MLS, audit home photography for needed updates
- Perform ongoing website and MLS audits to ensure content is accurate and up to date
- Input new pricing, price changes, new inventory homes, update home information, statuses, on the website and MLS.
- Work within the CRM system (Lasso) for email marketing campaigns and reporting to management
- Maintain inventory of marketing supplies at corporate and division level
- Assist in the new community opening process (Interest list campaigns, marketing collateral, print material & sales collateral)
- Assist in the execution of consumer/Realtor events
- Create email marketing, social media/website updates, community flyers and marketing materials
- Occasional weekend hours may be required for weekend model grand openings or weekend events
Requirements
- Must have a vehicle and a valid driver’s license
- Proficiency with MS Office including Teams and Excel
- Familiarity with the Google platform for use of Google Forms, Sheets
- Previous experience in MLS data and website data entry preferred
- Familiarity with Canva for creating social media assets and marketing materials is a plus
- Website or database data entry management
- Social Media management – Facebook & Instagram
- Strong written and verbal communication skills
- Attention to detail and critical thinking beyond the task at hand
- Ability to work independently and part of a collaborative team
- Ability to manage multiple functions, projects and tasks concurrently, strong multitasking skills
- 2-4 years of marketing experience
- Real Estate or Homebuilder experience a plus
