Director, eCommerce Platform Engineering

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

GNC’s digital products serve millions of customers across web and mobile, and the bar for those experiences is rising. Customers arrive with high expectations, high intent, and little patience for friction. Great UX at GNC has to do two things simultaneously: work flawlessly and look exceptional. This role exists to deliver both.

We are seeking a strategic and hands-on Director, eCommerce Platform Engineering leader to own the architecture, delivery, and continuous evolution of our digital commerce ecosystem. This role will partner closely with Digital, Marketing, Merchandising, Operations, and Technology teams to build scalable, secure, and high-performing omnichannel solutions.

You will lead engineering teams, manage key vendor partnerships, and drive modernization initiatives across our commerce platforms—most notably Salesforce Commerce Cloud (SFCC).

What You’ll Do:

This is a Full-Time Salary Position

Strategy & Leadership

• Define and execute the IT eCommerce technology roadmap aligned to digital growth and omnichannel strategy
• Partner with executive stakeholders across Digital, Marketing, Merchandising, Finance, Retail, and Operations to translate business priorities into scalable technology solutions
• Establish best practices in engineering excellence, platform reliability, security, and performance optimization
• Build an inclusive (onshore/offshore), high-performing engineering culture emphasizing accountability, innovation, and customer-centricity. Mentor and develop talent, ensuring succession planning and career growth.

Platform Ownership (Salesforce Commerce Cloud)

• Own end‑to‑end technology delivery and operations for Salesforce Commerce Cloud (SFCC)
• Lead architecture design across SFRA, headless, and composable commerce patterns
• Drive platform modernization, feature velocity, manage releases, upgrades, and platform lifecycle management
• Ensure scalability for peak traffic events, holiday season planning and promotional campaigns

Systems Integration & Architecture

• Lead integration strategy across commerce, OMS, PIM, CRM, ERP, POS, payment, tax, and fraud platforms
• Drive API‑first, microservices, and event‑driven architecture patterns
• Ensure seamless omnichannel experiences across online, store systems and call center
• Partner with enterprise architecture and security teams on long‑term modernization and AI initiatives

Delivery & Operations

• Oversee program delivery using Agile, manage system integrators, implementation partners, and platform vendors
• Lead DevSecOps, CI/CD, incident management, Own uptime, SLAs, performance metrics, and operational excellence

Data, Security & Compliance

• Ensure secure platform design and compliance with PCI, PII, GDPR, privacy, and data protection standards
• Partner with data and analytics teams to enable personalization and customer insights

Financial & Vendor Management

• Proven ability to manage budgets (CapEx/OpEx), optimize cloud costs, and forecast spending
• Evaluate and manage vendor contracts, QBR’s, review usage and overages, Fraud, RevOps and loss prevention
• Build business cases for platform investments and innovation initiatives

What Success Looks Like

• Strong platform stability, performance, and scalability
• Faster speed to market for digital initiatives
• Measurable improvements in conversion, revenue, and customer experience
• Continued modernization of the commerce ecosystem
• High engagement and performance across engineering teams

Environmental Factors & Working Schedule:

• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• The noise level in the work environment is usually low/moderate

*\*To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.*

QUALIFICATIONS:

• Bachelor’s degree in computer science, Engineering, or related technical field; MBA or master’s degree in technology management or business administration preferred
• 10+ years of experience in enterprise digital commerce technology and 5+ years of leadership experience managing engineering, architecture and delivery teams
• Exceptional communication skills, bilingual in both Technical and Business speaking
• Deep hands on expertise with Salesforce Commerce Cloud, MarTech, AdTech, SEO, DAM, CDN, SSO, MFA, react native, angular and 3rd party integrations.
• Proven success leading large-scale digital transformations and unified commerce roadmaps for eCommerce, POS, OMS, and Customer Engagement
• Experience in retail, consumer goods, or omnichannel environments (preferred)
• Experience with headless and composable commerce architecture (preferred)
• Familiarity with OMS, PIM, CDP, CMS, Loyalty, Omnichannel, POS, and ERP integrations (preferred)
• Knowledge of modern front end frameworks and mobile commerce (preferred)