Data Scientist - Generative AI (Marketing Focus)
Role summary
Go Auto is seeking a Data Scientist with a focus on Generative AI and Marketing applications in Edmonton, AB. This role involves building and deploying production-level GenAI solutions to enhance marketing performance, personalization, and customer experience. The ideal candidate will have 2-3 years of experience with GenAI, LLMs, and RAG pipelines, strong Python and SQL skills, and experience with ML workflows. Familiarity with marketing analytics and cloud platforms like Microsoft Fabric or GCP is a plus. This is a hands-on role applying AI to real business problems with direct impact.
Job Description:
## Data Scientist - Generative AI (Marketing) Edmonton, AB | Go Auto
## *Applications must include a cover letter to be considered.*
### Why This Role Stands Out
This isn’t a “research-only” data role. You’ll be building real, production-level Generative AI solutions that directly impact marketing performance, personalization, and customer experience across a large-scale automotive group.
If you’re excited about LLMs, GenAI, and applying them to real business problems, this is where you’ll see your work in action.
### What You’ll Be Doing
- - Degree in Data Science, Computer Science, or related field
- Build and deploy Generative AI solutions for marketing use cases
- Partner with Marketing to drive personalization and campaign performance
- Apply prompt engineering, testing, and optimization to improve outputs
- Run A/B tests, forecasting, and predictive modeling to guide decisions
- Work with Python, SQL, and cloud platforms (Fabric/GCP) to productionize models
- Turn data into clear, actionable insights for business stakeholders
### What You Bring
- 2–3 years of experience with GenAI, LLMs, and RAG pipelines
- Strong skills in Python + SQL
- Experience with experimentation, model evaluation, and ML workflows
- Exposure to marketing analytics or customer-focused data (strong asset)
- Ability to communicate insights to both technical and business teams
### Bonus Points
- Experience with Microsoft Fabric or GCP
- Familiarity with tools like JIRA, Asana, ClickUp, Confluence, or Notion
### What You’ll Get
- Work on cutting-edge AI applications with real business impact
- A fast-moving, data-driven environment
- Strong collaboration across data, engineering, and marketing teams
- Ongoing learning and development opportunities
- Competitive starting salary
- 100% company paid health and dental benefits, including a Health Spending and Lifestyle Spending Account
- Access to our own Employee Investment Program that guarantees a 10% return every year based on Go Auto profits
- 3 weeks of paid vacation, which increases to 5 weeks per year with tenure
If you’re looking to move beyond dashboards and into applied AI that actually ships, we’d love to connect.