Hadrius Verified
FinTech, Artificial Intelligence, Regulatory Technology (RegTech), Software
Product Marketing Lead
New York, New York, United StatesOnsiteFull Time$180,000–$210,000 /yrPosted 2 months agoHidden Gem · YC Startup
Role summary
Hadrius is seeking an execution-driven Product Marketing Lead to join their team in New York, NY. This full-time, onsite role is crucial for defining the company's Ideal Customer Profile (ICP), positioning, messaging, sales enablement, and product launches to drive measurable revenue impact. You will operate as a mini Head of PMM, owning strategy and execution end-to-end, working closely with the founding team to build the future of their financial compliance system. The ideal candidate is an operator first, revenue-minded, exceptional communicator, and strategic yet hands-on individual with grit.
**This is a full-time role as a Product Marketing Lead, located onsite in New York, NY.**
We’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity.
You’ll sit at the center of Sales, Product, and Marketing, ensuring we are telling a clear, differentiated story in every deal, every campaign, and every product launch. You’ll own how the market understands Hadrius and why we win.
This is not a “support” function, this is a revenue-driving role. You will operate as a mini Head of PMM, owning strategy and execution end-to-end.
You will work directly with the founding team to design and build the future of the financial compliance system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.
### **Responsibilities**
**First week:**
* Deeply understand our ICP, product, segment, and competitive landscape
* Shadow sales calls to learn how deals are won and lost
* Audit existing messaging, decks, and website, identify gaps and inconsistencies
* Build initial hypothesis on “why we win” and “where we lose”
* Define and roll out a clear ICP + segmentation framework
**First month:**
* Establish core positioning and messaging across product and segments
* Ship a new sales narrative (deck, talk track, key objections)
* Build battlecards and competitive positioning
* Partner closely with Sales to improve deal conversion and consistency
* Define baseline metrics across pipeline influence, win rate, and sales velocity
**First 3 months & beyond:**
* Drive measurable impact on pipeline influenced, win rate, and sales cycle length
* Ensure >80% of deals are using PMM messaging and assets
* Own all product launches (messaging, enablement, GTM strategy)
* Build a consistent win/loss feedback loop and feed insights into Product + GTM
* Continuously refine positioning as we expand into new segments and modules
### **What “Good” Looks Like**
* Clear ICP and differentiated positioning
* Sales, marketing, and product tell the same story
* Higher win rates and faster deal cycles
* Strong understanding of why deals are won/lost
* Messaging directly tied to revenue outcomes
### **About You**
* **Operator first:** You’ve done the work yourself, not just managed it
* **Revenue-minded:** You think in pipeline, win rate, and velocity
* **Exceptional communicator and storyteller.:** You can turn complex products into simple, compelling stories
* **Strategic + hands-on:** You define the narrative and build the assets
* **Grit:** You move fast, iterate, and continuously improve
* **All-in:** You want to build a category-defining company
### **Qualifications**
* 5–8 years of experience in B2B SaaS product marketing
* Experience owning positioning + messaging end-to-end
* Strong sales enablement track record (decks, battlecards, objection handling, discovery frameworks)
* Experience with complex, multi-stakeholder sales cycles
* Proven track record of influencing pipeline, win rates, and deal velocity
* Experience launching new products or modules
* Strong analytical skills, can translate win/loss insights into GTM strategy
**Strong bonus:**
* Experience in fintech, compliance, legal, security, or data
* Experience selling into RIAs, broker-dealers, or financial services
* Experience with multi-product platforms and “platform vs point solution” positioning
* Background at companies with strong GTM rigor (e.g., Stripe, Ramp, Rippling, Gusto, Plaid)
### **Benefits**
* 401k (100% match up to 6%)
* Healthcare, dental, vision.
We’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity.
You’ll sit at the center of Sales, Product, and Marketing, ensuring we are telling a clear, differentiated story in every deal, every campaign, and every product launch. You’ll own how the market understands Hadrius and why we win.
This is not a “support” function, this is a revenue-driving role. You will operate as a mini Head of PMM, owning strategy and execution end-to-end.
You will work directly with the founding team to design and build the future of the financial compliance system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.
### **Responsibilities**
**First week:**
* Deeply understand our ICP, product, segment, and competitive landscape
* Shadow sales calls to learn how deals are won and lost
* Audit existing messaging, decks, and website, identify gaps and inconsistencies
* Build initial hypothesis on “why we win” and “where we lose”
* Define and roll out a clear ICP + segmentation framework
**First month:**
* Establish core positioning and messaging across product and segments
* Ship a new sales narrative (deck, talk track, key objections)
* Build battlecards and competitive positioning
* Partner closely with Sales to improve deal conversion and consistency
* Define baseline metrics across pipeline influence, win rate, and sales velocity
**First 3 months & beyond:**
* Drive measurable impact on pipeline influenced, win rate, and sales cycle length
* Ensure >80% of deals are using PMM messaging and assets
* Own all product launches (messaging, enablement, GTM strategy)
* Build a consistent win/loss feedback loop and feed insights into Product + GTM
* Continuously refine positioning as we expand into new segments and modules
### **What “Good” Looks Like**
* Clear ICP and differentiated positioning
* Sales, marketing, and product tell the same story
* Higher win rates and faster deal cycles
* Strong understanding of why deals are won/lost
* Messaging directly tied to revenue outcomes
### **About You**
* **Operator first:** You’ve done the work yourself, not just managed it
* **Revenue-minded:** You think in pipeline, win rate, and velocity
* **Exceptional communicator and storyteller.:** You can turn complex products into simple, compelling stories
* **Strategic + hands-on:** You define the narrative and build the assets
* **Grit:** You move fast, iterate, and continuously improve
* **All-in:** You want to build a category-defining company
### **Qualifications**
* 5–8 years of experience in B2B SaaS product marketing
* Experience owning positioning + messaging end-to-end
* Strong sales enablement track record (decks, battlecards, objection handling, discovery frameworks)
* Experience with complex, multi-stakeholder sales cycles
* Proven track record of influencing pipeline, win rates, and deal velocity
* Experience launching new products or modules
* Strong analytical skills, can translate win/loss insights into GTM strategy
**Strong bonus:**
* Experience in fintech, compliance, legal, security, or data
* Experience selling into RIAs, broker-dealers, or financial services
* Experience with multi-product platforms and “platform vs point solution” positioning
* Background at companies with strong GTM rigor (e.g., Stripe, Ramp, Rippling, Gusto, Plaid)
### **Benefits**
* 401k (100% match up to 6%)
* Healthcare, dental, vision.
