Field Marketing Manager

• We are seeking a Field Marketing Manager to own and execute the regional field marketing motion that drives pipeline for Horizon3.ai. This role is accountable for translating GTM priorities into high-signal, measurable field programs - events, executive dinners, roadshows, and integrated campaigns - that generate meetings, accelerate pipeline, and build enterprise credibility in target accounts
• You will work closely with sales, SDRs, and digital marketing to ensure every program runs with pre-defined cost-per-opportunity targets, SDR alignment before and after, and a structured post-event review cycle
• Plan, execute, and measure regional field programs including hosted executive dinners, third-party conferences, roadshows, and account-specific activations aligned to pipeline targets
• Partner with SDR leaders on post-event SDR sequences in coordination with the SDR team to maximize meeting conversion from every program
• Manage event logistics end to end: venue sourcing, vendor coordination, attendee recruitment, on-site execution, and follow-up
• Deploy digital air cover in coordination with the digital team to surround target accounts before, during, and after field programs when applicable
• Own CPO targets for every program and report performance against them in a structured 30-day post-event review
• Track and report on meetings booked, pipeline created, and stage progression from field programs - no vanity metrics
• Partner with marketing ops to ensure all field activity is properly tracked in Salesforce with consistent campaign attribution
• Serve as the primary liaison between field marketing and the SDR and sales teams for program planning, list building, and follow-up alignment
• Collaborate with brand and design on event materials, signage, and experiential elements that reflect Horizon3.ai’s messaging standards
• Coordinate with the campaigns team to integrate field programs into broader campaign sequences
• Contribute to CISO dinner and executive roundtable programming with curated invite lists and content alignment

### Benefits

• Growth Opportunities: Be part of a dynamic and growing team with numerous career advancement opportunities
• Innovation-Driven Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking
• Flexible Work Environment: Enjoy the convenience and work-life balance that comes with remote work
• Inclusive and Diverse Team: We value diversity and promote an inclusive culture where everyone can thrive- Comfort with CPO-based budgeting and ROI reporting - you know how to defend a spend decision with data
• Excellent written and verbal communication skills; able to write compelling invite copy and executive-facing event briefs
• Familiarity with marketing automation platforms (Pardot, HubSpot, or equivalent) for list management and nurture coordination
• Working knowledge of Salesforce for campaign tracking and pipeline reporting
• Willingness to travel up to 40% for event execution and customer programs
• Strong project management skills - comfortable running multiple programs simultaneously with competing deadlines
• Demonstrated ability to own a field program from concept through post-event reporting with clear pipeline outcomes
• 3-5 years of B2B field marketing experience, ideally in cybersecurity, infrastructure, or enterprise SaaS
• Experience partnering directly with SDR and sales teams on pre- and post-event sequences and lead handoff
• Experience in cybersecurity field marketing - you understand the CISO buyer and the enterprise security sales cycle
• Track record of running executive dinner or roundtable programs with measurable pipeline outcomes
• Experience supporting ABM field programs with account-specific field activations and personalized outreach