Social Media Manager

We’re building an industry-leading automotive aftermarket brand that people can’t ignore.

Now we need someone to help us tell better stories, grow our audience, and bring the LEGEND brand to life for the people who rely on their vehicles every day.

The Role

This isn’t a “post and schedule” job.

You’ll own how our brand shows up—every day, across every channel.

You’ll blend sub-brands, content pillars, and messaging seamlessly—BedBoss, Van Upfits, Legends of the Road, Built on LEGEND—all anchored to one thing: the LEGEND badge.

What You’ll Do

*Build & Grow the Brand*

Grow and engage our audience through daily content (stories, reels, posts, giveaways)

Turn attention into community—and community into demand

*Create Premium Content*

Design and curate a clean, intentional grid

Build stories and posts that feel premium—not templated

Shoot, edit, and produce content (photo + video)

*Tell the Full Story*

Capture everything—from manufacturing to end use

Make someone 10,000 miles away feel exactly who we are and where we’re going

Bring Legends of the Road to life through real people and real stories

*Operate Across Formats*

One day: carousels breaking down how we solve fleet/customer problems

Next: Instagram stories + reels

Next: coordinating shoots using internal talent

*Drive Creative Strategy*

Reuse and remix content intelligently

Pull inspiration from brands doing it right

Bring humour and personality (without chasing bad trends)

*Expand Reach*

*Support influencer and collaboration strategy*

Help us grow as we expand deeper into the truck world

Contribute to merch strategy and brand extensions

What You’re Good At

You understand social deeply—what works and why

You have a sharp eye for design, branding, and storytelling

You can edit, curate, and create at a high level

You’re comfortable on camera and behind it

You notice details others miss—and know they matter

You think like both a creator and a strategist

Bonus If You

Have experience in the automotive aftermarket or truck world

Have worked with influencers or built brand collaborations

Have helped grow a brand account with real results

Location

Preferred: Tillsonburg, ON (HQ)

Also open to: Burnsville, MN or remote for the right person

The Goal

Build a brand that:

People recognize instantly

People trust

People want to be part of

If this sounds like you, reach out.

Job Type: Full-time

Pay: $60,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off
• Vision care

Application question(s):

• Why is now the right time to look for a new opportunity?
• The hours are 7:30am to 4:45pm Monday to Thursday and 6:30am to 3:45pm on Fridays. Does this work for you?

Work Location: In person