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LIGANOVA GROUP GmbH Verified
Marketing & Advertising

Product Lead (all genders) - Automotive Brand Experience

Los Angeles, California, United StatesOnsiteFull TimeLeadPosted 2 months ago

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Role summary

LIGANOVA is seeking a Product Lead for its automotive brand experience division in Los Angeles. This fully on-site role requires an expert to translate technical vehicle features into compelling brand narratives for high-profile clients. Responsibilities include developing training programs, creating premium customer experiences through storytelling and consultation, managing lead generation, gathering customer insights, and interfacing between the experience studio and dealerships. The ideal candidate has a background in automotive or luxury retail, exceptional storytelling skills, and a proactive, confident presence. This is a unique opportunity to shape a next-generation automotive brand in a premium, high-visibility environment.

#### JOIN US

*Drive the future of brand experience in Los Angeles: We are looking for a Product Lead (all genders) to inspire high-profile clients and bring automotive innovation to life.*
*Use your passion to create moments that inspire - we look forward to meeting you!*
PLEASE NOTE: This is a fully on-site role in LA under a US contract (no remote work). Benefits, PTO, and compensation will be discussed during the process. Valid US work authorization is required (no visa sponsorship).

#### WHAT YOU DO

  • Product Authority: You are the lead expert for the full vehicle portfolio, translating technical features into compelling brand narratives for high-profile clients.
  • Team Enablement: Develop and deliver training programs on vehicle features, innovations, and brand heritage to ensure consistent product knowledge.
  • Premium Engagement: Create high-end customer experiences through expert consultation and personalized storytelling.
  • Lead Management: Oversee and optimize lead generation, gather customer insights and market feedback.
  • Experience Operations: Maintain the interface between the experience studio and dealership partners.

#### WHO YOU ARE

  • Background and experience in automotive, luxury retail, or premium customer journeys with a relevant degree
  • Exceptional storytelling skills to simplify complex product features into engaging narratives
  • Proactive, detail-oriented, and deeply passionate about automotive innovation
  • Confident professional presence with the ability to inspire teams and manage high-profile clients
  • Full fluency in English; additional languages (e.g., Spanish, Arabic, Chinese) are a plus

#### WHAT TO EXPECT

  • PIONEERING IMPACT: Shape a next-generation automotive brand within a high-visibility, premium environment.
  • GLOBAL COLLABORATION: Work within a dynamic, international network alongside diverse cross-functional teams.
  • TEAM & CULTURE: Collaborative environment with a strong focus on service excellence.

#### Is it a Match?

Contact me:
Lhea
Team Leader People

#### About us

LIGANOVA is a leading company for seamless brand & retail experiences.
We are driven by the interaction of people, brands and products in physical and digital connected spaces. We always think next, embrace sustainability, love innovation & live the Zeitgeist.
For three decades we have worked with the most influential global companies & brands on the cutting edge.

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