Sr. Manager of Performance Marketing

About the Role

LoadUp is hiring a Senior Manager of Performance Marketing to lead paid acquisition across DTC and marketplace channels. This is a hands-on, execution-focused role based onsite at Avalon in Alpharetta, GA, reporting to the Director of Marketing.

You'll own the day-to-day strategy and performance of paid media, manage a significant media budget, and drive the testing and optimization work that improves acquisition efficiency and unit economics.

Responsibilities

Performance Marketing Execution

• Plan, execute, and optimize paid campaigns across paid social, paid search, programmatic advertising, CTV, and affiliate marketing

• Manage and optimize a significant media budget across Meta, Google, programmatic, CTV, and affiliate channels

• Optimize campaigns against CAC, ROAS, LTV, conversion rate, and unit economics

• Recommend channel-level budget allocation based on performance, incrementality, and growth potential

Experimentation & Analytics

• Run A/B and multivariate tests across creative, acquisition funnels, and landing pages to improve conversion and efficiency

• Build and maintain performance dashboards to track acquisition, spend efficiency, and channel-level ROI

• Partner with analytics teams on attribution, measurement, and performance reporting

• Use SQL, BI tools, attribution platforms, and experimentation tools to identify growth opportunities

• Maintain strong standards for marketing measurement, tracking, attribution, and data privacy

Cross-Functional Collaboration

• Partner with the Director of Marketing on growth strategy, budget planning, and reporting to leadership

• Collaborate with Lifecycle Marketing on coordinated acquisition-to-retention campaigns

• Partner with Marketplace Operations and Product on paid acquisition strategies for marketplace buyers and sellers

• Manage relationships with media agencies and marketing technology vendors

Required Experience

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience

• 8+ years of performance marketing, paid acquisition, or digital marketing experience

• Demonstrated success managing and scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing

• Experience managing a significant digital media budget

• Strong analytical skills with experience using SQL, business intelligence tools, attribution platforms, and experimentation tools

• Experience measuring and optimizing CAC, LTV, ROAS, conversion rates, and marketing ROI

• Experience with modern marketing technology stacks, including attribution tools, analytics platforms, and experimentation platforms

• Strong communication skills, with experience presenting performance results and recommendations to marketing leadership

Preferred Experience

• Experience in a DTC, marketplace, platform, or technology-driven business

• Experience with lifecycle marketing channels (email, SMS, push, in-app) and how they connect to paid acquisition

• Experience mentoring or managing junior performance marketers or analysts

Benefits

• Competitive compensation

• Health & wellness coverage

• Generous paid time off

• 401(k) with 5% company match

• Monthly lifestyle stipends, employee recognition programs, and referral bonuses

About LoadUp

LoadUp is a tech-powered, on-demand junk removal and home services platform, connecting individuals and businesses nationwide with a vetted network of local providers for removal, disposal, assembly, and hourly labor. Founded in 2014, LoadUp set out to replace an industry known for hidden fees and vague pricing with real-time, upfront pricing and dependable local pros — no guessing, no surprises, just honest service done right. Today, LoadUp is one of the largest on-demand junk removal and home services platforms in the country. We've been named to Inc.'s 5000 list of Fastest-Growing Companies and have been a certified Great Place to Work® since 2019. As we continue growing, we're looking for talented, driven people who want to help reimagine what this industry can be.

Location

Onsite | Avalon, Alpharetta, GA (Metro Atlanta / Greater Atlanta / North Atlanta)