Lucid Software Verified
Software, SaaS, Collaboration Tools, Productivity Software
Senior International Digital Marketing Specialist
United StatesRemoteFull TimeSeniorPosted 1 month agoVisa sponsorship available
Role summary
Seeking a Senior International Digital Marketing Specialist to drive acquisition growth in French-speaking markets. This role involves developing and executing digital marketing campaigns, conducting keyword research, optimizing SEO, managing PPC expansion, and performing market analysis. The specialist will leverage tools like Google Analytics, Excel, Ahrefs, SEMrush, and Google Adwords, with a strong emphasis on French language proficiency and localization. The position requires a data-driven mindset, problem-solving skills, and the ability to analyze complex data sets to inform strategy. Preferred qualifications include experience with CMS, HTML/CSS, email marketing, and Tableau.
- We’re searching for a talented individual to join our International Marketing team, focusing on acquisition growth for French-speaking markets
- Work with the Marketing team to develop and execute digital marketing campaigns in French
- Conduct keyword research in French and understand the local SERP landscape
- Identify new SEO optimization opportunities and content insights that are locally relevant
- Scope link building opportunities and perform outreach efforts with a focus on French websites
- Review French translations to ensure our standards of localization are being met
- Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies
- Perform local market research and competitor analysis to identify new acquisition growth opportunities
- Monitor market specific performance metrics and support with regional reporting for France and other regions
### Benefits
- Comprehensive portfolio of health benefits
- Equity
- Eight-week paid sabbatical after 5 years
- Paid parental/family leave
- Annual Hackathon and frequent game nights
- Personal and career development through Lucid Learning
- Community engagement and giving through Lucid Heart- You’re familiar with Google Analytics and Excel along with digital marketing tools like Ahrefs, SEMrush, Google Adwords and Screaming Frog
- You love executing digital marketing campaigns and seeing your website rise in the SERPs
- You’re a natural problem-solver with a passion for learning and understanding Search Engine Optimization (SEO), as well as other paid/unpaid digital marketing channels
- You are capable of identifying issues and creating solutions
- You have a data-driven mindset with the ability to manipulate complex sets of information and draw conclusions
- You have an intellectual curiosity that drives your need to learn and and stay up-to-date on industry changes in order to take on new challenges and drive acquisition growth
- Are you a natural leader and a team player? Do you have a passion for digital marketing and SEO? Are you drawn to cross-functional work that is different every day? If this is you, let’s talk!
- Ability to provide, receive, and incorporate constructive feedback
- Native fluency in French
- A growth mindset: willingness and ability to learn about digital marketing
- Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail
- A+ team player!
- Strong interpersonal skills and the ability to build/maintain relationships at every level
- Bachelor’s degree with strong academic performance
- Analytical skills to be able to work with large amounts of data and translate into actionable strategies
- Ability to problem solve and take initiative with minimal guidance
- Experience copywriting in French
- Degree in Marketing
- One of other languages (Russian, Korean, Polish, or Swedish) as a plus
- HTML, CSS, and experience working with a content management system
- Experience with SEO tools (Ahrefs, Moz, Hunter.io, Search Console)
- Experience with digital advertising, A/B testing and email marketing
- Experience creating, manipulating and extracting insights from Tableau dashboards
- Experience analyzing large data sets
- Mastery of spreadsheets and analysis functionality
- Experience running successful link-building campaigns through email outreach, vendor management, relationship building