Direct Mail Marketing Data Analyst Intern
Role summary
Mail America is seeking a Data Analyst Intern to join their data department, focusing on direct mail marketing campaigns. The intern will transform data into actionable insights to support client strategies and business decisions. Key responsibilities include analyzing campaign metrics, developing visualizations, interpreting data from various sources, and refining workflows. The role involves working with large datasets and contributing to predictive modeling efforts. This is an onsite, full-time internship opportunity for students pursuing a degree in a related field, requiring experience with data analysis tools like Excel, SQL, Python, or R.
Company and Position Overview:
Mail America is a leader in targeted marketing solutions, specializing in direct mail campaigns that drive measurable results for our clients. We serve a wide range of industries, including retail, auto, luxury consumer, and other end markets. We're looking for a driven and experienced Direct Mail Marketing Data Analyst Intern to join our growing team.
Mail America is looking for a passionate Data Analyst Intern to join our growing data department. The successful candidate will turn data into information, information into insight, and insight into business decisions. As a Data Analyst Intern, you join our Sales & Marketing team in supporting the day-to-day execution and analytics of direct marketing campaigns and metrics. You will ensure timely and accurate support of our company’s strategic goals while supporting our external customer base.
Key Responsibilities:
- The successful candidate will turn data into information, information into insight, and insight into business decisions
- As a Data Analyst Intern, you join our Sales & Marketing in supporting the day-to-day execution and analytics of direct marketing campaigns and metrics
- You will ensure timely and accurate support of our company’s strategic goals while supporting our external customer base
- Translate and distill insights from primary and secondary data sources for clients to help them understand their business needs and strategies for growth
- Manage multiple projects across clients and industries
- Develop visualizations that highlight trends and adhere to best practices
- Contribute to the overall documentation of processes and protocols amongst the Sales & Marketing team
- Re-examine and fine-tune preexisting workflows to optimize for time and quality
- Work with large data files from external partners and Mail America’s internal data architecture
- Continue to refine modeling of customer scoring and predictive analytics
- Collaborate with other teams and departments across multiple projects and functions
- Create modeled lists from distinct business needs/rules of external partners and Mail America’s proprietary algorithm
Qualifications:
- Experience with any combination of the following: Excel, SQL, MS Access, Python, R, and/or Alteryx
- Currently pursuing an Associate’s or Bachelor’s degree in Data Analytics, Statistics, Computer Science, Marketing, Economics, or a related field
- Ability to understand and interpret transactional and secondary data sources
- Ability to multi-task in a fast-paced, deadline-driven environment with a focus on communication and project management
- Exceptional organizational skills and detail-oriented team member
- A growth mindset, committed to continuous improvement and taking on challenges
- Experience in marketing or data analysis
Pay: From $15.00 per hour
Work Location: In person