Social Media Program Manager
Role summary
The Social Media Program Manager will oversee the daily operations and strategic execution of the social media team, ensuring quality control and brand safety. This role involves developing and implementing audience engagement strategies, collaborating on high-impact campaigns, and staying abreast of social media trends. Key responsibilities include community management, social-first strategic planning, operational continuity, content direction, and fostering cross-functional alignment. The ideal candidate will have 5+ years of experience in social media management or operations, a strong understanding of platform strategies and performance, and experience managing complex review processes with senior stakeholders. Experience in the K-12 and higher education space is a plus.
Role Overview
The Social Media Manager serves as the central hub of the social team, responsible for day-to-day operations, quality control, and maintaining brand safety standards. This role focuses on deeply understanding the target audience to execute an effective community engagement strategy, collaborating with partners on high-impact campaigns, and staying current on emerging social media trends and best practices.
Key Responsibilities
Community Management
- Support the development of an audience engagement strategy
- Execute the engagement strategy, including real-time interactions with the community
- Monitor audience sentiment and translate insights into actionable recommendations for the broader team
Social-First Strategic Planning
- Partner with marketing teams to develop social strategies for key campaigns and initiatives
- Ensure platform-native storytelling is integrated from the beginning of campaign development rather than treated as a secondary channel
Operational Continuity
- Maintain institutional knowledge of social media guidelines and platform performance benchmarks
- Participate in internal social forums and meetings
- Serve as a primary point of contact for cross-functional collaboration related to social media
Content Direction
- Lead end-to-end production of internal, low-lift content initiatives
- Identify and coach internal subject matter experts to create engaging, human-centered video content
- Ensure content aligns with platform trends and audience expectations
Cross-Functional Alignment
- Act as the social media subject matter expert across internal teams
- Foster collaboration to ensure a consistent brand voice across all channels and touchpoints
- Support alignment across teams through regular communication and shared initiatives
Qualifications
- 5+ years of experience in social media management or operations, preferably within a large organization or B2B environment
- Strong understanding of platform-specific strategies and content performance
- Excellent attention to detail and organizational skills
- Experience managing complex review processes and working with senior stakeholders
Nice to Have
- Experience in K-12 and higher education space
