Audience Strategy Lead - Business Messaging/Business AI
Role summary
Meta is seeking an Audience Strategy Lead for Business Messaging and Business AI. This role focuses on developing strategic plans and data-informed insights for enterprise non-advertiser audiences to build marketing strategies and identify growth opportunities. The lead will collaborate with product, sales, and marketing teams, applying quantitative and qualitative methodologies to define and scale growth hypotheses, driving incremental revenue. Responsibilities include building relationships, influencing product and sales delivery, analyzing data, leveraging marketing technology insights, and defining measurable goals. The role requires 12+ years of experience in strategic planning, growth, product marketing, or marketing analytics, with a strong understanding of Meta's product development and GTM practices, and experience managing cross-functional teams. Knowledge of scaled marketing channels and defining measurable targets is essential.
The BMM Audience Strategy Lead drives the development of strategic plans and actionable, data-informed insights for our enterprise non-advertiser audiences (Business messaging, Business AI) to build marketing strategies, and orchestrates team initiatives to advance incremental opportunities. Collaborating closely with product, sales, and marketing teams, this position will apply quantitative and qualitative methodologies to define insights-based growth hypotheses and ensure they are effectively prioritized, measured, assessed, and scaled to drive incremental revenue for Meta and value for our clients and partners.
Audience Strategy Lead - Business Messaging/Business AI Responsibilities:
- Build trusted, collaborative relationships with sales stakeholders, partner marketing teams, and cross-functional support teams to align global cross-functional teams with a common strategy and goals
- Influence product, sales, and marketing delivery, using analytical findings and critical data points to deliver recommendations, encouraging experimentation and the adoption of new ideas and approaches
- Analyze and synthesize quantitative and qualitative data, including company financial trends, product data, marketing campaigns, and survey results in order to build a comprehensive understanding of target audiences
- Leverage experience with marketing technology implications, data/signal limitations, and measurement strategies to inform strategic approaches and opportunity addressability
- Source sales and marketing team feedback to understand client needs and identify global strategic opportunities
- Evaluate measurement methodologies and champion best practices
- Define concrete, material goals across multiple marketing channels that can be rolled into topline marketing goals
- Utilize data analytics to gain insights into enterprise markets, identifying trends, challenges, and opportunities to enhance engagement and growth and translate complex data insights into actionable audience strategies with clear growth hypotheses
- Partner with technical teams (marketing technology, business engineering, product) to prioritize solutions aligned with revenue generation
- Assess quarterly results, synthesize learnings, and iterate on the strategic plan to maximize impact
- Align all relevant stakeholders on roadmap status and progress to goal while ensuring marketing deliverables for small business and mid-market sales are delivered on time and predictably
- Measure and analyze existing marketing strategy performance, identifying optimization and improvement opportunities
Minimum Qualifications:
- 12+ years of experience in strategic planning, growth, product marketing, marketing analytics or a similar role
- Understanding of Meta product development, roadmapping and GTM practices
- Experience managing and leading cross-functional virtual teams
- Understanding of scaled marketing channels (eg paid search, social media, in product, email)
- Experience defining measurable revenue, product adoption, and/or service targets
- Proven track record of developing and executing successful data-informed strategies that drive measurable business growth
- Experience bridging the gap between technical and non-technical teams
- Experience as a “connector” across teams to drive results, including strategic alignment and execution against stated key performance indicators
- Experience in problem-solving and communicating about issues with executive-level audiences
- Experience in conveying complex information clearly and persuasively to a variety of audiences
Preferred Qualifications:
- Demonstrated knowledge of and experience with enterprise (non-advertiser) clients, from medium-sized businesses to large & global clients with complex global businesses, and key buyer personas . Understanding, engaging, and influencing the multiple touchpoints a client has across Product, Sales, Marketing, and the ecosystem of third party partners is a must. This role requires proven collaboration skills, an understanding of cross-channel scaled marketing strategies, measurement methodologies, and technical execution
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$182,000/year to $252,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.