Salesforce Marketing Cloud Data Analyst

New York, New York, United StatesHybridFull Time$80,000–$90,000 /yrPosted 2 months agoVisa sponsorship available

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Role summary

MetroPlusHealth is seeking a Salesforce Marketing Cloud Data Analyst to manage and ensure the quality of marketing data within SFMC. This hybrid role involves integrating campaign data, performing advanced analytics to identify trends and measure performance, and creating Tableau dashboards for data-driven decision-making. The analyst will collaborate with marketing and data teams to support targeted campaign execution and optimize automated workflows. A Bachelor's degree and a minimum of 3 years in an analytical role with proficiency in CRM software like Salesforce are required. The position is based in Manhattan, NY, with a salary range of $80,000-$90,000 annually.

Job Ref: TE0118
Category: Marketing
Department: MARKETING ADMINISTRATION
Location: Manhattan, NY
Job Type: Regular
Employment Type: Full-Time
Work Arrangement: Hybrid
Salary Range: $80,000.00 - $90,000.00

This is a field position, so while you may have a preference for a specific area, please note that you may be deployed to a different area, based on the organization's needs.

Position Overview

## Empower. Unite. Care.

MetroPlusHealth is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day.

The Salesforce Marketing Cloud Data Analyst manages data on Salesforce Marketing Cloud (SFMC), integrates data of all campaigns and ensures data quality and consistency. The person reports to SFMC Data Manager, collaborates with marketing teams to execute targeted campaigns, manages user access, data, and system configuration, ensures accurate customer information, enhances interactions, and contributes to overall business success. The person analyzes data to identify trends, measure campaign performance, and inform strategies. The person works closely with the SFMC Campaign Manager to optimize campaigns.

Duties & Responsibilities

- Data Quality & Governance:
Ensure accuracy, completeness, and consistency of marketing data across platforms.
- Segmentation & Audience Management:
Create data extensions and manage audience based on behavioral, demographic, and performance attributes.
- Advanced Analytics:
Analyze campaign results, user behavior, and funnel metrics to identify growth opportunities.
- Dashboarding & Visualization:
Build and present Tableau dashboards and analytic tools that help teams make data‑driven decisions.
- Predictive & Trend Insights:
Identify patterns in campaign performance and market behavior to anticipate future outcomes.
- Cross‑Team Partnership:
Collaborate with marketing, CRM, and data teams to ensure analytic requirements are met.
- Campaign Operations:
Support the planning and execution of targeted marketing campaigns in partnership with cross‑functional teams.
- Automation & Process Optimization:

Support and improve automated workflows to streamline campaign intake, approvals, and reporting.

Minimum Qualifications

Bachelor's degree in business, Marketing, Information Technology, or a related field.
Proven experience in data analytics or a related role.
Proficiency in CRM software (e.g., Salesforce). Certifications preferred.
3-year minimum in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting.

Ready to apply?

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