Upstream Marketing Associate Product Manager - Veterinary
Role summary
The Associate Product Manager - Veterinary is a marketing-focused role within product management, aimed at developing strategic thinking and analytical skills. This hybrid position requires 4 days onsite in Versailles, Ohio, and 1 day remote. The associate will assist experienced product managers in researching market trends, competitive activity, and customer needs, documenting these findings, and preparing business cases. They will work with development teams to bring new products to market within assigned veterinary product categories, supporting value propositions, content creation, and training materials.
Job Description
JOB SUMMARY:
The Associate Product manager is passionate about Marketing and want to focus their skills on product management. They are ready to grow their strategic thinking and analytical skills by working with an experienced product management team to assist with researching market trends and competitive activity, researching new products and associated customer needs plus documenting those needs, preparing and conducting market research, writing business cases and improving the existing product portfolio. They will assist the Senior Product Manager or Senior Portfolio Manager and work with development teams to deliver new products to market within assigned product categories.
This hybrid role is expected to be on-site in the Versailles, Ohio location 4 days a week and one day remote.
ESSENTIAL/PRIMARY DUTIES:
- Develop an understanding of the marketplace, including practice trends, regulatory issues, and competitive activity.
- Assist with market research and analysis of competitive offerings.
- Assist with customer validation and customer evaluation of proposed solutions.
- Support development of value propositions and relevant content for product launches.
- Help develop training materials and deliver product training as needed.
- Interface with engineering on new product development and improvement projects.
- Develop and communicate product and market needs to cross-functional teams. Assist with necessary documentation.
- Assist with the creation and delivery of business cases to company leadership.
- Other responsibilities as needed.
SECONDARY DUTIES:
- None
EDUCATION and/or EXPERIENCE:
Bachelor’s degree in Marketing or Engineering field of study. MBA preferred. 1-3 years experience preferred. Experience in medical technology development is desired. Specific experience in the veterinary field is desired.
Midmark will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
COMPETENCY and/or SKILL:
- Ability to conduct and synthesize customer research to extract key takeaways
- Ability to be a strong advocate of the customer through the idea generation, development and commercialization process
- Ability to work with cross functional teams to achieve corporate outcomes
- Strong verbal and written communication skills, and ability to present formal presentations
- Strong analytical and financial skills
- Demonstrated ability to identify and realize new opportunities
- Technical competency (software, computer, engineering)
SUPERVISORY RESPONSIBILITIES:
- None