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Marketing Technology, Personalization Software, Email Marketing

Strategic Account Director

Movable Ink - LondonHybridFull TimePosted 2 months ago

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Role summary

Movable Ink is seeking a Strategic Account Director to drive digital transformation and personalization solutions for senior executives across various industries. This role involves a consultative sales approach, focusing on both new business acquisition and deepening relationships with existing Fortune 500 clients. You will leverage Movable Ink's visual experience platform to address marketing leader challenges, develop custom enterprise solutions, and embed the technology into client workflows. The position requires extensive training on the MEDDICC framework, senior executive relationship management, and a strong understanding of AI and digital marketing best practices. Responsibilities include pipeline management, accurate forecasting, and conducting quarterly business reviews, with approximately 25% travel expected. A minimum of 2 days per week in the office is required.

Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

Strategic Account Directors at Movable Ink take a consultative approach to selling digital transformation personalisation solutions to senior executives across many verticals. You will have the opportunity to develop custom and creative enterprise solutions that leverage the power of Movable Ink’s visual experience platform to tackle the challenges faced by Fortune 500 marketing leaders. As a Strategic Account Director you will be responsible for bringing on new business as well as working with existing clients to drive strategy and sophistication in an effort to fully embed Movable Ink technology into the client’s workflow. Strategic Account Directors will receive extensive training on the MEDDICC framework for enterprise solution selling, develop and manage senior executive relationships, and be a part of the fastest-growing personalisation software company in the world.

Responsibilities:

  • Penetrate assigned accounts which includes new business, renewal, cross-sell and upsell; build and close a strong pipeline of opportunities
  • Consult on personalised marketing best practices across various marketing channels, leveraging Movable Ink's strategies and playbooks for each channel and each vertical
  • Be proficient in talking about AI to C-suite executives and be able to bring in and manage multiple stakeholders, both internal and external
  • Work collaboratively with Movable Ink’s Client Experience, Partner Sales, and Solutions Consulting teams to ensure successful sales outcomes leading to happy clients
  • Build long-term, strategic plans in collaboration with internal business partners to maximise clients' success with the Movable Ink platform while maximising revenue for Movable Ink; understand C-level initiatives at strategic clients and how Movable Ink's solutions map to those objectives
  • Forecast pipeline accurately, including expected close date, projected deal size, and projected deal probability
  • Drive value through meetings and quarterly business reviews; ~25% travel
  • Minimum 2 days in the office

    • Qualifications:

  • 5+ years of successful experience selling enterprise marketing solutions to CEOs, CMOs, VPs and Directors of Marketing
  • Solid understanding of the digital marketing landscape
  • Experience introducing new products to market
  • Proven track record of closing large and high quality deals
  • Technical aptitude and/or background in technology
  • High performance selling in a specific geographic territory
  • A consultative sales style, strong experience selling solutions and the ability to thrive in a fast-paced environment
  • Experience with strategic deal design
  • Proven ability to sell collaboratively with multiple internal stakeholders and teams

    • Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.

    We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.

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