Mobile UI Designer E-Commerce

About Us

Naked & Thriving is an organic, botanical skincare brand focused on helping everyone realize a healthy-looking glow. With almost 10 years of experience in the USA market, we're all about clean, effective skincare. Our products are organic, vegan, and free from synthetic ingredients, and we're committed to sustainable and green business practices every step of the way. As we rapidly grow and expand into new categories, channels, and countries, customer satisfaction remains our top priority. If you're an A-player with an entrepreneurial spirit and you're passionate about moving beauty towards a sustainable future, we'd love to have you on this journey with us. Naked Ingredients, Thriving Skin

About the Role

We're looking for a Mobile UI Designer who lives and breathes the mobile experience. This role is focused on designing beautiful, fast, and conversion-optimized mobile interfaces that make shopping feel effortless.

You'll report directly to the E-Commerce Owner and work as a close partner on the day-to-day design of our site -- from high-fidelity UI and interaction design to building and maintaining a mobile-first design system that scales with the business.

What You'll Do

Mobile-First Interface Design

• Own the mobile UI layer of our e-commerce site -- designing high-fidelity screens, interactions, and micro-animations that create a premium, conversion-focused experience on small screens first
• Design across the full customer journey: homepage, PDPs, collections, cart, checkout, and post-purchase -- always considering how each touchpoint feels on mobile before scaling to desktop
• Translate wireframes, business requirements, and user insights into polished, production-ready UI that engineering can build with confidence

Design System Ownership

• Build, maintain, and evolve a mobile-first design system -- including components, tokens, patterns, and interaction guidelines -- that scales as the business grows
• Ensure the design system is practical for internal teams to use and easy for engineering to implement consistently
• Document design decisions and component usage so the system stays coherent as the team and product expand

Site Redesign & Feature Development

• Serve as the primary designer on our website redesign, partnering closely with the E-Commerce Owner and collaborating with the Creative Team to design, ship, and iterate in alignment with business priorities
• Take ownership of features end-to-end -- from initial concept and exploration through final specs handed off to engineering
• Move quickly through design iterations, balancing quality with the speed of a startup environment
• Work within Shopify's framework to design experiences that are both visually compelling and technically feasible

Data-Driven Design & Experimentation

• Design with speed and willingness to test design hypotheses and an ability to use results to continuously improve the user experience

Cross-Functional Collaboration

• Work closely with Engineering to ensure designs are implemented accurately, flagging feasibility questions early and collaborating on solutions
• Partner with the Creative team to ensure UI design is consistent with brand identity, photography direction, and campaign aesthetics
• Participate in e-commerce planning and roadmap conversations, contributing a design perspective to prioritization and scoping

What We're Looking For

Must-Haves

• 2-5 years of experience in UI or UX/UI design, with a clear focus on mobile-first web experiences
• A portfolio that demonstrates strong mobile UI craft -- layouts, interactions, and systems designed for small screens
• Experience building or contributing to a scalable design system
• Proficiency in Figma, including component libraries, auto layout, and prototyping
• Comfort working in a fast-paced, iterative startup environment where priorities shift and speed matters
• A data-driven mindset -- you use insights, testing results, and feedback to inform your decisions, not just gut instinct
• Strong communication skills and the ability to present and defend design decisions clearly to non-designers
• Ability to work autonomously, create structure where needed, and advocate for efficient processes
• Strong listening skills and emotional intelligence with an ability to balance user needs with business objectives

Nice to Have

• Experience designing for e-commerce or conversion-focused digital products
• Familiarity with Shopify's design constraints and component patterns
• Hands-on experience with A/B testing tools or experimentation frameworks (e.g., Optimizely, Convert, or similar)
• Background in or passion for beauty, skincare, or consumer wellness brands
• Experience at a growth-stage or scaling DTC brand
• Coding experience
• Experience with Replo, Zapier or other tools to bring designs ready for development

A Note on Applications

We know great designers don't always tick every box. If you have strong mobile UI instincts, a scrappy approach to shipping, and a genuine interest in DTC skincare, we want to hear from you -- even if your background doesn't match this description perfectly.