Technical Product Marketing Manager

The Opportunity
We're building computer vision software for manufacturing quality control. Our customers are plant directors and quality engineers at manufacturers: They care about reducing defects and shipping faster. Our product proves it works. What we need now is someone who can credibly explain why we're different, earn trust with a technical buyer, and drive a qualified pipeline. That's this role.
What You'll Own

• Technical Content Write 8–12 pieces per quarter: white papers, technical deep-dives, customer case studies, competitive analyses. Your job is translating our technology into concrete business outcomes: "we reduced scrap by 3.2%" beats "our ML model is accurate", and making sure plant directors see themselves in the story. You'll partner with our deployments team to pull real customer data for competitive insights.
• Growth Experiments Run disciplined experiments across paid acquisition, organic search, email, and conversion, each with a hypothesis, success metric, and decision rule. We measure pipeline impact, not vanity metrics. You'll design these, own the measurement setup in HubSpot, and report results weekly. Not everything will work; the expectation is you ship fast, measure rigorously, and kill what doesn't move the needle.
• PR & Earned Media Build relationships with editors at top manufacturing publications and newsletters. Pitch our story and insights to earn coverage in the places where technical buyers already read. This is credibility through earned media, not ads.
• Marketing Infrastructure Build the systems that let us scale without chaos: brand voice guidelines, content templates, measurement frameworks, editorial calendars. This is about creating repeatable processes so future team members move fast.
• Partner Marketing & Competitive Positioning Co-create content with our hardware partners and arm them with technical materials. Build battlecards for our sales team. You'll own the editorial side and stay sharp on how we stack up competitively.

You're a Strong Fit If You Have

• 4+ years in B2B technology marketing, with at least 2 years writing technical content or doing product marketing for engineering audiences
• A portfolio of technical work you're proud of: white papers, technical case studies, or deep-dive blog posts (not promotional fluff)
• Hands-on experience running growth experiments with measurable pipeline outcomes: you know what a null result is and you're okay with it
• Comfort with data and basic experiment design (A/B testing, statistical significance)
• Ability to partner deeply with technical teams (engineers, product, customer success) without leaning on them to do the work
• A bias toward shipping. You publish 4 good things this quarter, not 1 perfect thing

Nice To Have

• Computer science, engineering degree, or equivalent technical depth (you can read a whitepaper and understand it)
• Direct experience marketing industrial, manufacturing, or hardware products to technical buyers
• Familiarity with computer vision, machine learning, or edge computing
• Analytics chops: you've built attribution models or instrumented marketing tools in HubSpot yourself Engineering background, or a marketer who codes
• Exposure to companies scaling from $10M to $100M+ ARR

We're Not Looking For Someone Who

• Treats marketing copy as a creative exercise instead of a sales tool
• Prefers perfection over iteration
• Works best with a big agency or team doing the heavy lifting
• Is uncomfortable being hands-on and scrappy in growth-stage chaos

Why This Role Matters Right Now
We've hit product-market fit with early customers. Now we're at the inflection point where we need to establish clear positioning. Technical buyers are comparing us to multiple solutions - we need someone who can communicate our advantage with data and proof, fast.