Director of Product & Lifecycle Marketing
Role summary
Priority is seeking a Director of Product & Lifecycle Marketing to lead strategic marketing initiatives for product launches, go-to-market strategies, and customer lifecycle engagement. This remote, full-time role involves market planning, research, and developing innovative strategies to optimize sales and customer acquisition. The position requires strong collaboration with cross-functional teams to align marketing efforts with business goals. Key qualifications include proven experience in market planning, research, marketing management, and sales principles, with product marketing and lifecycle management experience being a strong advantage.
Company Description
Priority empowers leaders across industries to challenge traditional approaches and create significant impact. By uniting payables, merchant services, and banking and treasury solutions into one cohesive commerce engine, Priority helps organizations accelerate cash flow and streamline working capital optimization. Our comprehensive solutions are designed to drive efficiency and foster innovation, equipping businesses with the tools they need to thrive in today’s fast-paced landscape.
Role Description
The Director of Product & Lifecycle Marketing will oversee strategic marketing initiatives to support product launches, go-to-market strategies, and customer lifecycle engagement. This individual will lead market planning, conduct market research, and develop innovative strategies to optimize sales and customer acquisition. The role requires clear collaboration with cross-functional teams to align marketing efforts with business goals. This is a full-time, remote position.
Qualifications
- Proven experience in Market Planning and Market Research to drive data-driven decision-making and identify opportunities.
- Expertise in Marketing Management, including developing and executing strategic campaigns and initiatives.
- Solid understanding of Marketing and Sales principles to align strategies and increase customer engagement and revenue.
- Strong leadership and team collaboration skills, with the ability to drive results in cross-functional environments.
- Experience in product marketing and customer lifecycle management is a strong advantage.
- Exceptional written and verbal communication skills.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent experience is preferred.