Senior Marketing Analyst

• We are seeking a data-driven and ROI-focused Senior Analyst to join our Marketing Analytics team
• This role is a cornerstone of our growth engine, responsible for optimizing acquisition strategies across email, affiliates, and multi-channel performance campaigns
• Your mission is to bridge the gap between complex data sets and high-impact business decisions that improve marketing efficiency and scale our customer base
• This position offers the opportunity to work in a fast-paced, high-impact environment, collaborating with cross-functional teams to make data-driven decisions that scale acquisition efforts effectively
• Conduct deep-dive analyses to uncover insights that drive profitable customer acquisition and long-term engagement
• Design, execute, and analyze rigorous A/B and multivariate testing frameworks to optimize conversion rates and spend allocation
• Support Product and Marketing teams in designing high-performing customer journeys, focusing on the cadence and sequence of interactions that maximize LTV
• Build and maintain automated dashboards in Looker Studio or Tableau to track real-time performance, attribution, and CPA
• Use predictive insights to lead budgeting, forecasting, and “what-if” scenario planning for quarterly growth targets
• Act as a bridge between Marketing, Product, and Data Science to ensure data integrity and alignment on overarching strategic goals
• Present findings and recommendations to stakeholders at all levels

### Benefits

• Take-what-you-need (paid) vacation for salaried employees
• 20 days of PTO and 7 paid holidays/year for hourly employees
• Stock options
• 401K retirement savings plan with generous matching
• Comprehensive health, dental and vision insurance plans, with options specific to your own health coverage needs
• Prosper Fit - A monthly stipend to use for gym memberships, personal training sessions, yoga and exercise classes, or club sports/fitness fees
• Pre-tax commuter/parking assistance
• Snacks and beverage selections in our kitchen
• Monthly meet-and-greet happy hours
• Perkspot discount programs
• One Medical
• SF Location - Rooftop deck with ping-pong and foosball table- The ideal candidate is highly analytical, has experience in lifecycle and digital marketing, and is passionate about using data to optimize targeting, segmentation, and conversion rates
• Proficiency in Python or R for statistical modeling and data manipulation is preferred
• Experience with Looker Studio, Tableau, or similar platforms; you know how to build a dashboard that tells a story at a glance
• Familiarity with cloud data warehouses (e.g., Snowflake, BigQuery) and a “clean data” mindset
• Mastery of SQL and Advanced Excel is required
• Exceptional communication skills with the ability to translate technical findings into a compelling business case for senior leadership
• Ability to manage multiple high-priority projects simultaneously in a fast-paced, evolving environment
• Bachelor’s Degree in a quantitative (STEM) field with 5+ years of analytics experience (or a Master’s with 3+ years). Specific experience in Fintech or Financial Services is highly preferred
• Deep understanding of hypothesis testing, incrementality, and experimental design
• At Prosper, we’re looking for people with passion, integrity, and a hunger to learn. We encourage you to apply even if your experience doesn’t precisely match the job description