Product Manager (Bilingual in Korean)
Role summary
Pulmuone Foods USA is seeking a Product Manager (Bilingual in Korean) to manage product lines within the CPG food industry. This role involves analyzing sales and market trends, setting P&L targets, and leading new product development from conception to execution. The Product Manager will develop marketing plans, execute campaigns (including digital and social media), manage product lifecycles, and conduct market research. Key responsibilities include developing product positioning, packaging, and pricing strategies, maintaining a 3-year strategic plan, and managing annual marketing budgets. The ideal candidate will have 3 years of relevant CPG experience, P&L knowledge, proficiency in MS Office and analytics tools like IRI/Nielsen/Spins, and strong analytical and communication skills.
Company Overview
Pulmuone’s mission is a company that creates a healthy future for people and the earth with wholesome foods. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone’s family of brands provide our consumers a wide variety of delicious products that are inspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.
Responsibilities Include But Not Limited To
- Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
- Set and manage P&L targets by categories and channels.
- Work with SCM and Operations to ensure the infrastructure is enabled to support the category strategy.
- Conduct category-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
- Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D
- Develop new product marketing plan and develop strategies to communicate with consumers.
- Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
- Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
- Develop and recommend product positioning, packaging, and pricing strategy to produce long-term market share.
- Develop and maintain a strategic 3-year plan to support growth and profitability targets by innovating and maintaining new products.
- Manage product lifecycle including product improvements and SKU rationalization.
- Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
- Develop and direct marketing/sales collaterals such as sell sheet, brochure.
- Manage archive to ensure all artwork designs and marketing materials remain current.
- Develop annual marketing budget and deliver all marketing activities within the budget.
Qualifications/Skills
- Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
- Passion for food is a must!
- 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
- 3 years of B2C or B2B experience and basic P&L knowledge.
- Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
- Excellent verbal, written communication skills and presentation skills
- Ability to accomplish tasks in a timely manner and meet deadlines.
We offer competitive pay and benefits package, including health (~80-90% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, vacation, floating holidays, and company holidays.
Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.