Product Manager, Lending

Purpose Unlimited is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimited’s businesses include Purpose Investments, Advisor Solutions by Purpose, and Driven.
Who is DRIVEN?
At DRIVEN, we are changing the landscape of financial technology! Simply put, our mission is to empower Canadian small businesses through innovative financial services. At the heart of our offering is our digital experience, which is powered by our proprietary software platform, our real-time connections to a multitude of data sources, and our advanced data science models. We are squarely in the corner of owners and entrepreneurs, providing for them, and at the right moment, the financial support they need to grow and thrive.
Vacancy Status: This is for a current opening.
Compensation: $120,000 - $135,000
Job Description
Driven is scaling. The book of work is substantial, the leadership team is strong, and the engineering squad is being built now. What is missing is the PM who will own it.
As Product Manager, Driven Lending, you will define what gets built and why. You will work directly with Driven's business leaders to understand the strategic initiatives and problems worth solving, translate those problems into a clear product roadmap, and drive delivery through a dedicated engineering squad. You will bring the discipline and rigor to keep a high-ambition team focused on the highest-impact work.
This is not a role for someone who needs a playbook handed to them. It is a role for someone who will write it.
Responsibilities: What you will do
New products - You will lead the end-to-end product work to bring new products to market - defining requirements, driving engineering delivery, and ensuring a successful client-facing launch.
Sales intelligence - You will implement lead scoring for the Driven sales team, enabling them to prioritize opportunities based on sale probability and focus their energy where it converts.
Risk and credit policy - You will own the systems changes required to support Driven's evolving risk model and credit policy - working closely with risk, compliance, and engineering to deliver with precision.
Platform modernization - You will research, define, and build the roadmap for Driven's exit from its current technology platform and migration to a modern, scalable replacement. This is a multi-phase initiative with significant strategic importance.
Market and competitive intelligence - You will stay current on trends and innovations in the lending and fintech sectors, using competitive insight to identify where Driven should differentiate and where it needs to move faster.
What you will do day-to-day

• Translate Driven's product vision and strategy into a clear, sequenced roadmap in partnership with business leaders and the broader Product Management team
• Engage deeply with internal stakeholders and client-facing teams to gather requirements, understand user needs, and ensure alignment
• Write clear, detailed user stories and acceptance criteria that engineering can execute on with confidence
• Lead sprint planning, backlog grooming, and review sessions as the product authority in the squad
• Act as a close partner to the engineering lead and team on priorities, requirements, and trade-offs
• Prioritize features and initiatives based on business value, user impact, technical feasibility, and data
• Ensure Risk Management is a critical consideration when designing solutions or bringing new products to market
• Monitor and report on product performance, identifying opportunities to improve outcomes for clients and the business
• Support release planning including client communication and training

What great looks like in this role

• Products launched to clients on time and adopted
• Lead scoring live and driving measurable improvement in sales conversion
• Systems changes supporting risk model and credit policy delivered accurately and on schedule
• A clear, credible roadmap for platform modernization that leadership has confidence in
• An engineering squad with a trusted backlog, consistent velocity, and a product leader they rely on

Qualifications: What you will bring
Lending domain expertise - You have meaningful experience in lending, credit, or a closely adjacent financial services domain. You understand how lending products are built, how risk and credit policy shape technology decisions, and how advisors and clients interact with lending solutions. You do not need to be taught the fundamentals of the business.
Product depth - You are a product manager, not a project manager. You identify problems worth solving before defining solutions. You prioritize with discipline, using data and client evidence to make and defend your decisions. You know when to say no - and you do.
Analytical rigor - You are data-driven in the truest sense. You interrogate assumptions, including those held by senior leaders. You do not move forward without evidence, and you are comfortable making that case clearly and directly.
Courage and independence - You will work with strong, opinionated business leaders. You will be expected to challenge their assumptions when the data points elsewhere, maintain focus when the temptation is to do everything, and hold the line on prioritization when others push back. This requires confidence grounded in substance.
Technical fluency - You are comfortable in the detail. You can engage intelligently with engineering on system design, integration constraints, and technical trade-offs. You ask the right questions and make informed decisions without needing translation.
Communication - You write clearly and concisely. Your user stories leave no room for ambiguity. Your stakeholder updates are direct, evidence-based, and actionable.
Why should you join us?

• We are one of Canada's Top Small & Medium Employers' 2023 & 2024.
• We believe in innovation and a vibrant culture - work for an innovative, people-first, financial services firm that values entrepreneurialism.
• We believe in a flexible work structure – A flexible hybrid work model that empowers you to do your best work whether at home or the office.
• We care about your rewards - Competitive compensation including equity program.
• We care about your health – comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness needs.
• We care about your quality of life - flexible paid time-off policy with unlimited vacation days, and flexible sick and mental health days.
• We care about your family - Paid parental leave for eligible employees with a top-up.
• We care about your future – Generous Group RRSP matching and an optional TFSA program.
• We care about your development – We offer training opportunities and tuition support year-round.

Driven by Purpose is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the People & Culture team at PeopleCultureTeam@purpose-unlimited.com. We thank all applicants for their interest; however, only those selected for interviews will be contacted.
Our work philosophy is a hybrid model allowing for flexibility and collaboration.
Applicants must be legally entitled to work in Canada. Immigration sponsorship is not offered for this role.
We may use artificial intelligence technology to assist in screening, assessing, or selecting applicants for this position. Final hiring decisions are made by qualified human reviewers.