Senior Manager, Demand Generation
Role summary
Replit seeks a Senior Demand Generation Manager to scale its B2B enterprise marketing efforts. This strategic role involves building campaign playbooks, defining target audiences, and creating engagement strategies to drive pipeline and revenue. Responsibilities include owning campaign strategy, forecasting, lead management frameworks, and ABM initiatives. The manager will collaborate with sales, RevOps, product marketing, and paid media teams, driving creative direction and optimizing campaigns through rigorous testing. Experience with marketing technology, ABM, lead management, and analytics is crucial. A background in B2B SaaS and PLG conversion is highly valued. This hybrid role requires 10+ years of demand generation experience, with at least 5 years in B2B SaaS enterprise.
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
Enterprise Marketing is responsible for driving B2B pipeline and revenue at Replit. The function owns the full enterprise go-to-market motion, from audience development and campaign strategy through to qualified pipeline delivery and sales handoff. It operates in close partnership with Sales, RevOps, Product Marketing, and an AI-driven paid media optimization team to move enterprise accounts through the buyer journey.
A defining characteristic of Replit's enterprise motion is its PLG foundation. With millions of individual users already in the product, Enterprise Marketing is uniquely positioned to identify expansion signals and convert individual users into enterprise opportunities.
Role
The Senior Manager, Demand Generation is responsible for building and scaling Replit's enterprise demand generation function. The role owns B2B campaign strategy, ABM playbook development, funnel architecture, and pipeline accountability across the enterprise segment.
Reporting to the Head of Enterprise Marketing, this role is the architect of Replit's enterprise campaign programs, defining who we target, what we say, and how we engage them across the buyer journey.
Responsibilities
Own enterprise pipeline generation through campaign strategy, audience development, and creative programs
Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing
Partner with the AI-driven paid media optimization team to ensure B2B campaigns are measured, tested, and refined based on performance data
Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won
Establish a rigorous testing culture across messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
Convert Replit's large base of individual users into qualified B2B opportunities by identifying expansion signals and building programs that drive enterprise adoption
Partner with Product and Analytics on product-qualified lead scoring and routing
Requirements
10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI
Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams
Track record converting PLG users into enterprise opportunities is a plus
Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match (US Only)
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🏝 Flexible Time Off (FTO) + Holidays
🚗 Commuter Benefits (In-Office Only)
📱 Monthly Wellness Stipend
🧑💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement (In-Office Only)
🚀 Quarterly Team Gatherings
☕ In Office Amenities (In-Office Only)
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To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.