Programmatic Account Manager - HoldCo

New York, New York, United StatesOnsiteFull TimePosted 2 months agoVisa sponsorship available

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Role summary

Samba TV, a media intelligence company, is seeking a Programmatic Account Manager to manage and grow relationships with major agency holding companies and their operating agencies. This role involves ensuring partners maximize value from Samba's audience targeting and measurement solutions, partnering with Sales to drive strategy and identify growth opportunities, and overseeing audience activation across various platforms. The position requires strong understanding of programmatic buying, audience activation, and agency workflows, with a focus on client growth, retention, and satisfaction. The role involves hybrid work with increasing in-office requirements.

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

As a Programmatic Account Manager – HoldCo at Samba TV, you'll manage and grow relationships with major agency holding companies and their operating agencies. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth within these holding company relationships.

Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.

Requirements:

Client Growth, Retention & Satisfaction

Own day-to-day account management for a portfolio of holding company partners — including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas — and their operating agencies
Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships
Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations
Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams

Campaign & Platform Execution

Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows
Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently

Strategic Partnership & Cross-Functional Collaboration

Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions
Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationships
Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships

Who you are:

Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies

Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients

Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas

What you bring:

3–5 years of experience in account management, client services, or programmatic strategy roles

Direct experience working at or closely with agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred

Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)

Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)

Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus, even if not hands-on today

Strong communication and problem-solving skills with a proactive, collaborative approach

CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)

Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus

Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows

BA/BS with a focus on marketing, business, data, or related experience

#LI-AH1

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

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